PROCTER & GAMBLE CO vs UNILEVER PLC, two Household Products stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Procter & Gamble and Unilever are the two heavyweights of consumer staples, and they run remarkably alike on profit, 19.16% margin at P&G against Unilever's 19.82%. P&G is larger at $359.9B versus $132.2B and earns a stronger 30.36% return on equity. Price splits them clearly: P&G commands 21.78 times earnings while Unilever trades at just 12.87, so buyers pay noticeably more for the American giant. Unilever offers more free cash, 5.7% against 4.18%, and carries no net debt where P&G runs a moderate 0.68. P&G pays a 2.74% dividend. Two global brand empires, one priced for its superior returns, the other for value.
Comparison updated 2026-07-11.
| Metric | PG | UL |
|---|---|---|
| Price | $147.02 | $61.73 |
| Market cap | $355.3B | $134.8B |
| Sector | Household Products | Household Products |
| Stage | Mature | Mature |
| Implied growth (priced in) | +0.4% | — |
| P/E | 21.5 | 13.1 |
| P/B | 6.49 | 7.05 |
| P/S | 4.10 | 2.46 |
| EV/EBITDA | 16.9 | 11.6 |
| Revenue growth | +3.4% | -0.4% |
| Gross margin | — | 47.0% |
| Operating margin | 21.6% | 17.9% |
| Net margin | 19.2% | 19.8% |
| Return on equity | 30.4% | 56.9% |
| Return on assets | 12.9% | 14.2% |
| Return on invested capital | 17.4% | 36.7% |
| FCF yield | 4.2% | 5.6% |
| Dividend yield | 2.8% | — |
| Debt / equity | 0.68 | 0.00 |
| Current ratio | 0.73 | 0.79 |
| Altman Z (solvency) | 5.07 | 2.47 |
| Piotroski F (quality) | 7 / 9 | 7 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.