COLGATE-PALMOLIVE COMPANY vs PROCTER & GAMBLE CO, two Household Products stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Where CL and PG diverge most: on implied growth (priced in), CL reads +2.0% and PG reads -0.8%; on debt / equity, CL reads 13.82 and PG reads 0.68. The rest of the comparable metrics sit closer together. On valuation, today's CL price has a different growth bar priced in than PG (+2.0% implied for CL vs -0.8% for PG); the higher figure is the steeper assumption to clear, not a better or worse stock. What CL's price implies is a bet that sits within the historical range (whole-company basis). What PG's price implies is a bet that sits within the historical range (whole-company basis). The bull and bear cases for each are in their full reports below.
| Metric | CL | PG |
|---|---|---|
| Price | $91.30 | $144.51 |
| Market cap | $73.2B | $349.2B |
| Sector | Household Products | Household Products |
| Stage | Mature | Mature |
| Implied growth (priced in) | +2.0% | -0.8% |
| P/E | 36.1 | 21.1 |
| P/B | 129.34 | 6.38 |
| P/S | 3.48 | 4.03 |
| EV/EBITDA | 21.1 | 17.2 |
| Revenue growth | +5.3% | +3.4% |
| Gross margin | 61.5% | — |
| Operating margin | 18.9% | 21.6% |
| Net margin | 9.7% | 19.2% |
| Return on equity | 360.1% | 30.4% |
| Return on assets | 12.1% | 12.9% |
| Return on invested capital | 28.2% | 17.4% |
| FCF yield | 5.3% | 4.3% |
| Dividend yield | 2.3% | 2.8% |
| Debt / equity | 13.82 | 0.68 |
| Current ratio | 1.03 | 0.73 |
| Altman Z (solvency) | 6.43 | 5.02 |
| Piotroski F (quality) | 7 / 9 | 7 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.