CLOROX CO /DE/ vs PROCTER & GAMBLE CO, two Household Products stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Where CLX and PG diverge most: on revenue growth, CLX reads -3.8% and PG reads +3.4%; on debt / equity, CLX reads 44.33 and PG reads 0.68. The rest of the comparable metrics sit closer together. What PG's price implies is a bet that sits within the historical range (whole-company basis). The bull and bear cases for each are in their full reports below.
| Metric | CLX | PG |
|---|---|---|
| Price | $95.53 | $144.51 |
| Market cap | $11.6B | $349.2B |
| Sector | Household Products | Household Products |
| Stage | Mature | Mature |
| Implied growth (priced in) | — | -0.8% |
| P/E | 15.5 | 21.1 |
| P/B | 126.46 | 6.38 |
| P/S | 1.72 | 4.03 |
| EV/EBITDA | 86.0 | 17.2 |
| Revenue growth | -3.8% | +3.4% |
| Gross margin | 43.2% | — |
| Operating margin | — | 21.6% |
| Net margin | 11.2% | 19.2% |
| Return on equity | 821.7% | 30.4% |
| Return on assets | 11.8% | 12.9% |
| Return on invested capital | — | 17.4% |
| FCF yield | 3.3% | 4.3% |
| Dividend yield | 5.1% | 2.8% |
| Debt / equity | 44.33 | 0.68 |
| Current ratio | 0.84 | 0.73 |
| Altman Z (solvency) | 2.11 | 5.02 |
| Piotroski F (quality) | 5 / 9 | 7 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.