CLOROX CO /DE/ vs PROCTER & GAMBLE CO, two Household Products stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Clorox's price assumes a slow-growth cleaning portfolio worth about 16 times earnings, with a 5% dividend doing most of the work for shareholders. Procter & Gamble's price assumes durability across a far wider stable of brands, near 22 times earnings, and a 19% net margin that nearly doubles Clorox's 11. The quality argument sits with P&G's clean 30% return on equity, earned without the 44-times leverage that inflates Clorox's reported figures into noise. P&G also converts more of its price into free cash, a 4.2% yield to Clorox's 3.2, though Clorox pays the higher headline dividend. Between them you are choosing the discounted single-category name against the diversified compounder the market still trusts to keep growing.
Comparison updated 2026-06-15.
| Metric | CLX | PG |
|---|---|---|
| Price | $96.45 | $147.02 |
| Market cap | $11.7B | $355.3B |
| Sector | Household Products | Household Products |
| Stage | Mature | Mature |
| Implied growth (priced in) | — | +0.1% |
| P/E | 15.7 | 21.5 |
| P/B | 127.68 | 6.49 |
| P/S | 1.74 | 4.10 |
| EV/EBITDA | 64.8 | 16.9 |
| Revenue growth | -3.8% | +3.4% |
| Gross margin | 43.2% | — |
| Operating margin | — | 21.6% |
| Net margin | 11.2% | 19.2% |
| Return on equity | 821.7% | 30.4% |
| Return on assets | 11.8% | 12.9% |
| Return on invested capital | — | 17.4% |
| FCF yield | 3.2% | 4.2% |
| Dividend yield | 5.1% | 2.8% |
| Debt / equity | 44.33 | 0.68 |
| Current ratio | 0.84 | 0.73 |
| Altman Z (solvency) | 2.12 | 5.07 |
| Piotroski F (quality) | 5 / 9 | 7 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.