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CL vs UL stock comparison

COLGATE-PALMOLIVE COMPANY vs UNILEVER PLC, two Household Products stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.

Where CL and UL diverge most: on implied growth (priced in), CL reads +2.0% and UL reads -4.7%; on revenue growth, CL reads +5.3% and UL reads -0.4%. The rest of the comparable metrics sit closer together. On valuation, today's CL price has a different growth bar priced in than UL (+2.0% implied for CL vs -4.7% for UL); the higher figure is the steeper assumption to clear, not a better or worse stock. What CL's price implies is a bet that sits within the historical range (whole-company basis). The bull and bear cases for each are in their full reports below.

CL vs UL: the numbers

MetricCLUL
Price$91.30$63.44
Market cap$73.2B$138.6B
SectorHousehold ProductsHousehold Products
StageMatureMature
Implied growth (priced in)+2.0%-4.7%
P/E36.113.5
P/B129.347.25
P/S3.482.52
EV/EBITDA21.111.9
Revenue growth+5.3%-0.4%
Gross margin61.5%47.0%
Operating margin18.9%17.9%
Net margin9.7%19.8%
Return on equity360.1%56.9%
Return on assets12.1%14.2%
Return on invested capital28.2%36.7%
FCF yield5.3%5.4%
Dividend yield2.3%
Debt / equity13.820.00
Current ratio1.030.79
Altman Z (solvency)6.432.51
Piotroski F (quality)7 / 97 / 9
Full CL report → Full UL report →
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.