CLOROX CO /DE/ vs UNILEVER PLC, two Household Products stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Clorox anchors American cleaning shelves with bleach and its kin, earning 11.18% margin and paying a generous 5% dividend. Unilever is a sprawling global staples house, wider at 19.82% margin and more than ten times larger at $132.2B against $11.9B. Both are cheap by staples standards: Clorox at 15.83 times earnings, Unilever at 12.87. Free cash tilts toward the giant, 5.7% versus 3.2%. Unilever runs with no net debt while Clorox's equity has been thinned by buybacks. The income seeker gets more yield from Clorox's 5% payout; the scale-and-diversification buyer leans to Unilever. Two reasonably priced consumer names, one focused, one everywhere.
Comparison updated 2026-07-11.
| Metric | CLX | UL |
|---|---|---|
| Price | $96.45 | $61.73 |
| Market cap | $11.7B | $134.8B |
| Sector | Household Products | Household Products |
| Stage | Mature | Mature |
| P/E | 15.7 | 13.1 |
| P/B | 127.68 | 7.05 |
| P/S | 1.74 | 2.46 |
| EV/EBITDA | 64.8 | 11.6 |
| Revenue growth | -3.8% | -0.4% |
| Gross margin | 43.2% | 47.0% |
| Operating margin | — | 17.9% |
| Net margin | 11.2% | 19.8% |
| Return on equity | 821.7% | 56.9% |
| Return on assets | 11.8% | 14.2% |
| Return on invested capital | — | 36.7% |
| FCF yield | 3.2% | 5.6% |
| Dividend yield | 5.1% | — |
| Debt / equity | 44.33 | 0.00 |
| Current ratio | 0.84 | 0.79 |
| Altman Z (solvency) | 2.12 | 2.47 |
| Piotroski F (quality) | 5 / 9 | 7 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.