COLGATE-PALMOLIVE COMPANY vs The Clorox Company, two Household Products stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Where CL and CLX diverge most: on revenue growth, CL reads +5.3% and CLX reads -3.8%; on return on invested capital, CL reads 28.2% and CLX reads 1.0%. The rest of the comparable metrics sit closer together. What CL's price implies is a bet that sits within the historical range (whole-company basis). The bull and bear cases for each are in their full reports below.
| Metric | CL | CLX |
|---|---|---|
| Price | $88.27 | $83.80 |
| Market cap | $70.8B | $10.2B |
| Sector | Household Products | Household Products |
| Stage | Mature | Mature |
| Implied growth (priced in) | +0.0% | — |
| P/E | 34.9 | 13.6 |
| P/B | 125.04 | 110.93 |
| P/S | 3.36 | 1.51 |
| EV/EBITDA | 20.5 | 58.0 |
| Revenue growth | +5.3% | -3.8% |
| Gross margin | 61.5% | 43.2% |
| Operating margin | 18.9% | — |
| Net margin | 9.7% | 11.2% |
| Return on equity | 360.1% | 821.7% |
| Return on assets | 12.1% | 11.8% |
| Return on invested capital | 28.2% | 1.0% |
| FCF yield | 5.5% | 3.7% |
| Dividend yield | 2.4% | 5.8% |
| Debt / equity | 13.82 | 44.33 |
| Current ratio | 1.03 | 0.84 |
| Altman Z (solvency) | 6.34 | 1.97 |
| Piotroski F (quality) | 7 / 9 | 5 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.