CLOROX CO /DE/ vs Estee Lauder Companies Inc, two Household Products stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Where CLX and EL diverge most: on revenue growth, CLX reads -3.8% and EL reads +0.5%; on net margin, CLX reads 11.2% and EL reads -1.7%. The rest of the comparable metrics sit closer together. What CLX's price implies is a bet that sits within the historical range (whole-company basis). What EL's price implies is a demanding bet versus history and the cohort (whole-company basis). The bull and bear cases for each are in their full reports below.
| Metric | CLX | EL |
|---|---|---|
| Price | $96.45 | $82.69 |
| Market cap | $11.7B | $30.2B |
| Sector | Household Products | Household Products |
| Stage | Mature | Mature |
| P/E | 15.7 | — |
| P/B | 127.68 | 7.57 |
| P/S | 1.74 | 2.04 |
| EV/EBITDA | 64.8 | 29.9 |
| Revenue growth | -3.8% | +0.5% |
| Gross margin | 43.2% | 76.4% |
| Operating margin | — | 6.7% |
| Net margin | 11.2% | -1.7% |
| Return on equity | 821.7% | -6.2% |
| Return on assets | 11.8% | -1.3% |
| Return on invested capital | — | 2.0% |
| FCF yield | 3.2% | 4.3% |
| Dividend yield | 5.1% | 2.1% |
| Debt / equity | 44.33 | 1.71 |
| Current ratio | 0.84 | 1.27 |
| Altman Z (solvency) | 2.12 | 7.72 |
| Piotroski F (quality) | 5 / 9 | 5 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.