The Clorox Company vs e.l.f. Beauty, Inc., two Household Products stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Where CLX and ELF diverge most: on revenue growth, CLX reads -3.8% and ELF reads +30.6%; on return on equity, CLX reads 821.7% and ELF reads 5.1%. The rest of the comparable metrics sit closer together. What ELF's price implies is a somewhat stretched bet versus history (whole-company basis). The bull and bear cases for each are in their full reports below.
| Metric | CLX | ELF |
|---|---|---|
| Price | $83.80 | $109.15 |
| Market cap | $10.2B | $6.5B |
| Sector | Household Products | Household Products |
| Stage | Mature | Growth |
| P/E | 13.6 | 109.2 |
| P/B | 110.93 | 5.58 |
| P/S | 1.51 | 3.70 |
| EV/EBITDA | 58.0 | 38.0 |
| Revenue growth | -3.8% | +30.6% |
| Gross margin | 43.2% | 83.2% |
| Operating margin | — | 21.4% |
| Net margin | 11.2% | 3.4% |
| Return on equity | 821.7% | 5.1% |
| Return on assets | 11.8% | 2.4% |
| Return on invested capital | 1.0% | 4.5% |
| FCF yield | 3.7% | 4.3% |
| Dividend yield | 5.8% | 1.6% |
| Debt / equity | 44.33 | 0.71 |
| Current ratio | 0.84 | 2.55 |
| Altman Z (solvency) | 1.97 | 4.09 |
| Piotroski F (quality) | 5 / 9 | 7 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.