CLOROX CO /DE/ vs e.l.f. Beauty, Inc., two Household Products stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Where CLX and ELF diverge most: on revenue growth, CLX reads -3.8% and ELF reads +24.0%; on return on equity, CLX reads 821.7% and ELF reads 2.3%. The rest of the comparable metrics sit closer together. What CLX's price implies is a bet that sits within the historical range (whole-company basis). What ELF's price implies is a somewhat stretched bet versus history (whole-company basis). The bull and bear cases for each are in their full reports below.
| Metric | CLX | ELF |
|---|---|---|
| Price | $96.45 | $76.71 |
| Market cap | $11.7B | $4.6B |
| Sector | Household Products | Household Products |
| Stage | Mature | Growth |
| P/E | 15.7 | 166.8 |
| P/B | 127.68 | 4.08 |
| P/S | 1.74 | 2.82 |
| EV/EBITDA | 64.8 | 59.5 |
| Revenue growth | -3.8% | +24.0% |
| Gross margin | 43.2% | 72.7% |
| Operating margin | — | -11.2% |
| Net margin | 11.2% | 1.6% |
| Return on equity | 821.7% | 2.3% |
| Return on assets | 11.8% | 1.1% |
| Return on invested capital | — | 3.0% |
| FCF yield | 3.2% | 4.1% |
| Dividend yield | 5.1% | 2.3% |
| Debt / equity | 44.33 | 0.74 |
| Current ratio | 0.84 | 2.35 |
| Altman Z (solvency) | 2.12 | 2.94 |
| Piotroski F (quality) | 5 / 9 | 4 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.