COLGATE-PALMOLIVE COMPANY vs e.l.f. Beauty, Inc., two Household Products stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Where CL and ELF diverge most: on return on equity, CL reads 360.1% and ELF reads 5.1%; on p/b, CL reads 123.02 and ELF reads 4.94. The rest of the comparable metrics sit closer together. What CL's price implies is a bet that sits within the historical range (whole-company basis). What ELF's price implies is a somewhat stretched bet versus history (whole-company basis). The bull and bear cases for each are in their full reports below.
| Metric | CL | ELF |
|---|---|---|
| Price | $86.84 | $96.77 |
| Market cap | $69.6B | $5.8B |
| Sector | Household Products | Household Products |
| Stage | Mature | Growth |
| Implied growth (priced in) | +0.9% | — |
| P/E | 34.3 | 96.8 |
| P/B | 123.02 | 4.94 |
| P/S | 3.31 | 3.28 |
| EV/EBITDA | 20.2 | 40.9 |
| Revenue growth | +5.3% | +30.6% |
| Gross margin | 61.5% | 83.2% |
| Operating margin | 18.9% | 21.4% |
| Net margin | 9.7% | 3.4% |
| Return on equity | 360.1% | 5.1% |
| Return on assets | 12.1% | 2.4% |
| Return on invested capital | 28.2% | 4.5% |
| FCF yield | 5.5% | 4.8% |
| Dividend yield | 2.4% | 1.9% |
| Debt / equity | 13.82 | 0.71 |
| Current ratio | 1.03 | 2.55 |
| Altman Z (solvency) | 6.30 | 3.74 |
| Piotroski F (quality) | 7 / 9 | 7 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.