COLGATE-PALMOLIVE COMPANY vs e.l.f. Beauty, Inc., two Household Products stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Where CL and ELF diverge most: on operating margin, CL reads 18.1% and ELF reads -11.2%; on return on equity, CL reads 429.6% and ELF reads 2.3%. The rest of the comparable metrics sit closer together. What CL's price implies is a bet that sits within the historical range (whole-company basis). What ELF's price implies is a demanding bet versus history and the cohort (whole-company basis). The bull and bear cases for each are in their full reports below.
| Metric | CL | ELF |
|---|---|---|
| Price | $90.74 | $77.35 |
| Market cap | $73.1B | $4.7B |
| Sector | Household Products | Household Products |
| Stage | Mature | Growth |
| Implied growth (priced in) | +2.5% | — |
| P/E | 35.2 | 168.2 |
| P/B | 150.32 | 4.12 |
| P/S | 3.51 | 2.84 |
| EV/EBITDA | 20.8 | 60.0 |
| Revenue growth | +4.3% | +24.0% |
| Gross margin | 60.6% | 72.7% |
| Operating margin | 18.1% | -11.2% |
| Net margin | 10.0% | 1.6% |
| Return on equity | 429.6% | 2.3% |
| Return on assets | 12.6% | 1.1% |
| Return on invested capital | 28.9% | 3.0% |
| FCF yield | 5.2% | 4.1% |
| Dividend yield | 2.3% | 2.3% |
| Debt / equity | 16.33 | 0.74 |
| Current ratio | 1.02 | 2.35 |
| Altman Z (solvency) | 6.43 | 2.96 |
| Piotroski F (quality) | 7 / 9 | 4 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.