AppLovin Corporation vs Alphabet Inc., two Software stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Where APP and GOOGL diverge most: on debt / equity, APP reads 1.11 and GOOGL reads 0.16; on return on equity, APP reads 139.4% and GOOGL reads 31.0%. The rest of the comparable metrics sit closer together. What APP's price implies is a bet that sits within the historical range (whole-company basis). The bull and bear cases for each are in their full reports below.
| Metric | APP | GOOGL |
|---|---|---|
| Price | $276.91 | $351.63 |
| Market cap | $93.3B | $4.33T |
| Sector | Software | Software |
| Stage | Growth | Mature |
| Implied growth (priced in) | +34.6% | — |
| P/E | 21.3 | 17.7 |
| P/B | 29.51 | 6.76 |
| P/S | 14.35 | 9.71 |
| EV/EBITDA | 17.0 | 25.2 |
| Revenue growth | +73.8% | +20.0% |
| Operating margin | 77.7% | 34.0% |
| Net margin | 67.8% | 44.5% |
| Return on equity | 139.4% | 31.0% |
| Return on assets | 53.3% | 21.5% |
| Return on invested capital | 68.8% | 17.4% |
| FCF yield | 4.8% | 1.2% |
| Dividend yield | — | 0.2% |
| Debt / equity | 1.11 | 0.16 |
| Current ratio | 4.30 | 2.72 |
| Altman Z (solvency) | 8.43 | 7.66 |
| Piotroski F (quality) | 5 / 9 | 5 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.