ALPHABET INC. vs Meta Platforms, Inc., two Software stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
On the numbers the smaller company is the stronger one, and the cheaper one too. Meta keeps about 37 cents of net income on the revenue dollar to Alphabet's 27, earns 33% on equity to Alphabet's 24, and throws off more than double the free cash against its price, a 3.2% yield to 1.4%. It also trades at roughly half the multiple, near 19 times earnings to Alphabet's 39, while carrying about a third of Alphabet's market value. What the price weighs is concentration: Meta is still largely one advertising engine, where Alphabet folds in cloud, YouTube, and a wider spread of bets the market pays to keep.
Comparison updated 2026-06-15.
| Metric | GOOGL | META |
|---|---|---|
| Price | $357.17 | $669.25 |
| Market cap | $4.37T | $1.72T |
| Sector | Software | Software |
| Stage | Mature | Mature |
| P/E | 27.2 | 24.3 |
| P/B | 9.13 | 7.04 |
| P/S | 10.35 | 7.98 |
| EV/EBITDA | 29.9 | 16.0 |
| Revenue growth | +17.4% | +26.2% |
| Operating margin | 36.1% | 40.6% |
| Net margin | 27.1% | 36.9% |
| Return on equity | 23.9% | 32.6% |
| Return on assets | 16.3% | 20.1% |
| Return on invested capital | 20.0% | 23.1% |
| FCF yield | 1.5% | 2.8% |
| Dividend yield | 0.2% | 0.3% |
| Debt / equity | 0.17 | 0.24 |
| Current ratio | 1.92 | 2.35 |
| Altman Z (solvency) | 7.72 | 7.44 |
| Piotroski F (quality) | 4 / 9 | 7 / 9 |
Each week boothcheck ranks the stocks whose prices are betting on the most. Read the most stretched bets archive →
boothcheck is also on Android. Get the app on Google Play →
The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.