Apple Inc. vs Alphabet Inc.. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Where AAPL and GOOGL diverge most: on p/b, AAPL reads 45.96 and GOOGL reads 6.76; on debt / equity, AAPL reads 0.78 and GOOGL reads 0.16. The rest of the comparable metrics sit closer together. What AAPL's price implies is a bet that sits within the historical range (whole-company basis). The bull and bear cases for each are in their full reports below.
| Metric | AAPL | GOOGL |
|---|---|---|
| Price | $335.86 | $351.63 |
| Market cap | $4.94T | $4.33T |
| Sector | Computer Hardware | Software |
| Stage | Mature | Mature |
| Implied growth (priced in) | +30.7% | — |
| P/E | 38.6 | 17.7 |
| P/B | 45.96 | 6.76 |
| P/S | 10.59 | 9.71 |
| EV/EBITDA | 29.7 | 25.2 |
| Revenue growth | +14.1% | +20.0% |
| Gross margin | 50.1% | — |
| Operating margin | 32.6% | 34.0% |
| Net margin | 27.6% | 44.5% |
| Return on equity | 119.9% | 31.0% |
| Return on assets | 33.6% | 21.5% |
| Return on invested capital | 70.5% | 17.4% |
| FCF yield | 2.8% | 1.2% |
| Dividend yield | 0.3% | 0.2% |
| Debt / equity | 0.78 | 0.16 |
| Current ratio | 1.00 | 2.72 |
| Altman Z (solvency) | 7.57 | 7.66 |
| Piotroski F (quality) | 6 / 9 | 5 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.