AppLovin Corp vs Meta Platforms, Inc., two Software stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Where APP and META diverge most: on p/b, APP reads 56.73 and META reads 5.86; on debt / equity, APP reads 1.49 and META reads 0.24. The rest of the comparable metrics sit closer together. What APP's price implies is a bet that sits within the historical range (whole-company basis). The bull and bear cases for each are in their full reports below.
| Metric | APP | META |
|---|---|---|
| Price | $395.81 | $556.60 |
| Market cap | $134.1B | $1.43T |
| Sector | Software | Software |
| Stage | Growth | Mature |
| Implied growth (priced in) | +43.6% | — |
| P/E | 34.0 | 20.2 |
| P/B | 56.73 | 5.86 |
| P/S | 22.96 | 6.64 |
| EV/EBITDA | 27.2 | 13.4 |
| Revenue growth | +79.8% | +26.2% |
| Operating margin | 78.2% | 40.6% |
| Net margin | 67.9% | 36.9% |
| Return on equity | 167.7% | 32.6% |
| Return on assets | 51.4% | 20.1% |
| Return on invested capital | 70.6% | 23.1% |
| FCF yield | 3.3% | 3.4% |
| Dividend yield | — | 0.4% |
| Debt / equity | 1.49 | 0.24 |
| Current ratio | 3.24 | 2.35 |
| Altman Z (solvency) | 8.25 | 7.09 |
| Piotroski F (quality) | 7 / 9 | 7 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.