e.l.f. Beauty, Inc. vs Haleon plc, two Household Products stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Fast growth on thin economics defines e.l.f. Beauty: the mass-market cosmetics maker earns just a 1.61% net margin and 2.33% on equity, which leaves its price at a towering 146.72 times earnings. Haleon markets consumer-health brands and is far steadier, 15.23% margin and 10.19% return on equity at a more grounded 39.25 times earnings. The two express opposite bets. e.l.f. is priced for years of rapid expansion; Haleon for durable, slow-growing cash. Free-cash yields land closer, 4.68% for e.l.f. against 3.53% for Haleon. e.l.f. is small at $4.1B versus $83.0B and carries 0.74 debt against Haleon's zero. Growth story meets established brand.
Comparison updated 2026-07-11.
| Metric | ELF | HLN |
|---|---|---|
| Price | $76.71 | $9.77 |
| Market cap | $4.6B | $87.8B |
| Sector | Household Products | Household Products |
| Stage | Growth | Mature |
| Implied growth (priced in) | — | +16.2% |
| P/E | 166.8 | 41.5 |
| P/B | 4.08 | 4.21 |
| P/S | 2.82 | 6.29 |
| EV/EBITDA | 59.5 | 24.5 |
| Revenue growth | +24.0% | +3.9% |
| Gross margin | 72.7% | 64.2% |
| Operating margin | -11.2% | 21.9% |
| Net margin | 1.6% | 15.2% |
| Return on equity | 2.3% | 10.2% |
| Return on assets | 1.1% | 5.2% |
| Return on invested capital | 3.0% | 11.4% |
| FCF yield | 4.1% | 3.3% |
| Dividend yield | 2.3% | — |
| Debt / equity | 0.74 | 0.00 |
| Current ratio | 2.35 | 0.92 |
| Altman Z (solvency) | 2.94 | 4.34 |
| Piotroski F (quality) | 4 / 9 | 8 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.