Salesforce, Inc. vs Meta Platforms, Inc., two Software stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Set these two software names side by side and the capital efficiency tilts hard toward Meta. Meta earns about 33% on equity and 20% on assets; Salesforce earns 19% and 6%. The reason is structural rather than cosmetic, Meta runs a 41% operating margin and a 37% net margin on a light book, debt-to-equity of 0.24, while Salesforce keeps 16% of sales and carries more leverage at 1.15. Yet the cheaper multiple sits on the higher-return company: Meta near 18 times trailing earnings, Salesforce near 22. Salesforce's consolation is conversion, a 10% free-cash yield against Meta's 3.3%. Meta wins the capital-efficiency argument, while Salesforce turns more of its price into cash today.
Comparison updated 2026-06-15.
| Metric | CRM | META |
|---|---|---|
| Price | $163.36 | $669.25 |
| Market cap | $142.3B | $1.72T |
| Sector | Software | Software |
| Stage | Mature | Mature |
| Implied growth (priced in) | +6.3% | — |
| P/E | 18.9 | 24.3 |
| P/B | 4.16 | 7.04 |
| P/S | 3.32 | 7.98 |
| EV/EBITDA | 13.8 | 16.0 |
| Revenue growth | +10.9% | +26.2% |
| Gross margin | 76.9% | — |
| Operating margin | 21.1% | 40.6% |
| Net margin | 15.6% | 36.9% |
| Return on equity | 19.5% | 32.6% |
| Return on assets | 6.2% | 20.1% |
| Return on invested capital | 9.2% | 23.1% |
| FCF yield | 10.3% | 2.8% |
| Dividend yield | — | 0.3% |
| Debt / equity | 1.15 | 0.24 |
| Current ratio | 0.79 | 2.35 |
| Altman Z (solvency) | 1.90 | 7.44 |
| Piotroski F (quality) | 6 / 9 | 7 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.