AppLovin Corp vs Salesforce, Inc., two Software stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Where APP and CRM diverge most: on p/b, APP reads 56.15 and CRM reads 4.16; on return on equity, APP reads 167.7% and CRM reads 19.5%. The rest of the comparable metrics sit closer together. What APP's price implies is a somewhat stretched bet versus history (whole-company basis). What CRM's price implies is a bet that sits within the historical range (whole-company basis). The bull and bear cases for each are in their full reports below.
| Metric | APP | CRM |
|---|---|---|
| Price | $391.76 | $163.63 |
| Market cap | $132.7B | $142.5B |
| Sector | Software | Software |
| Stage | Growth | Mature |
| Implied growth (priced in) | — | +11.2% |
| P/E | 33.7 | 19.0 |
| P/B | 56.15 | 4.16 |
| P/S | 22.73 | 3.33 |
| EV/EBITDA | 26.9 | 13.8 |
| Revenue growth | +79.8% | +10.9% |
| Gross margin | — | 76.9% |
| Operating margin | 78.2% | 21.1% |
| Net margin | 67.9% | 15.6% |
| Return on equity | 167.7% | 19.5% |
| Return on assets | 51.4% | 6.2% |
| Return on invested capital | 70.6% | 9.2% |
| FCF yield | 3.3% | 10.3% |
| Debt / equity | 1.49 | 1.15 |
| Current ratio | 3.24 | 0.79 |
| Altman Z (solvency) | 8.25 | 1.90 |
| Piotroski F (quality) | 7 / 9 | 6 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.