Apple Inc. vs Meta Platforms, Inc.. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Apple and Meta sit in different sectors but invite the comparison because both are priced as franchises. Meta keeps the higher net margin, 37 cents on the dollar to Apple's 27, and earns a clean 33% return on equity without leaning on leverage. It is also markedly cheaper, near 19 times earnings to Apple's 35. Apple's defense is durability, a hardware-and-services base the market treats as less cyclical than advertising. That perceived steadiness costs nearly double the multiple.
Comparison updated 2026-06-15.
| Metric | AAPL | META |
|---|---|---|
| Price | $315.32 | $669.25 |
| Market cap | $4.64T | $1.72T |
| Sector | Computer Hardware | Software |
| Stage | Mature | Mature |
| Implied growth (priced in) | +32.1% | — |
| P/E | 38.2 | 24.3 |
| P/B | 43.60 | 7.04 |
| P/S | 10.29 | 7.98 |
| EV/EBITDA | 31.1 | 16.0 |
| Revenue growth | +12.4% | +26.2% |
| Gross margin | 49.3% | — |
| Operating margin | 32.3% | 40.6% |
| Net margin | 27.1% | 36.9% |
| Return on equity | 115.1% | 32.6% |
| Return on assets | 33.0% | 20.1% |
| Return on invested capital | 61.6% | 23.1% |
| FCF yield | 2.8% | 2.8% |
| Dividend yield | 0.3% | 0.3% |
| Debt / equity | 0.85 | 0.24 |
| Current ratio | 1.07 | 2.35 |
| Altman Z (solvency) | 7.61 | 7.44 |
| Piotroski F (quality) | 5 / 9 | 7 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.