Apple Inc. vs MICROSOFT CORPORATION. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Where AAPL and MSFT diverge most: on debt / equity, AAPL reads 0.78 and MSFT reads 0.09; on p/b, AAPL reads 45.96 and MSFT reads 9.01. The rest of the comparable metrics sit closer together. What AAPL's price implies is a bet that sits within the historical range (whole-company basis). The bull and bear cases for each are in their full reports below.
| Metric | AAPL | MSFT |
|---|---|---|
| Price | $335.86 | $535.20 |
| Market cap | $4.94T | $3.98T |
| Sector | Computer Hardware | Software |
| Stage | Mature | Mature |
| Implied growth (priced in) | +30.7% | — |
| P/E | 38.6 | 29.8 |
| P/B | 45.96 | 9.01 |
| P/S | 10.59 | 12.01 |
| EV/EBITDA | 29.7 | 20.3 |
| Revenue growth | +14.1% | +17.8% |
| Gross margin | 50.1% | 67.2% |
| Operating margin | 32.6% | 45.1% |
| Net margin | 27.6% | 37.1% |
| Return on equity | 119.9% | 27.8% |
| Return on assets | 33.6% | 16.2% |
| Return on invested capital | 70.5% | 26.1% |
| FCF yield | 2.8% | 1.7% |
| Dividend yield | 0.3% | 0.7% |
| Debt / equity | 0.78 | 0.09 |
| Current ratio | 1.00 | 1.23 |
| Altman Z (solvency) | 7.57 | 7.28 |
| Piotroski F (quality) | 6 / 9 | 5 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.