Roku, Inc.
At today's price, Roku, Inc. (ROKU) is priced for today's economics sustained for ~14.8 years. boothcheck doesn't publish a fair value or a price target; it shows what the price assumes, so you can judge whether that bar is too high. Built from SEC EDGAR filings.
• Roku is the operating system roughly nine in ten of its dollars run through, with Platform revenue 87% of the mix and the device hardware mostly a customer-acquisition cost rather than a profit center. • At about four times revenue the price assumes Roku eventually earns a 17.5% operating margin and grows at its self-funding ceiling for some fourteen years, while it earns roughly 2% operating margin today. • The watch item is the advertising and subscription engine: Q1 2026 Platform revenue gr
Is ROKU overvalued? See what's priced in →
674 institutional managers reported holding ROKU in 13F filings for the quarter ended 2026-03-31. Together they hold about 75% of the company; the top 10 hold 37%. 95 opened new positions that quarter. Held by FMR (Fidelity), Vanguard Group, BlackRock, among others. On the short side, 10.8M shares were sold short as of the 2026-06-15 count, about 7% of shares outstanding (1.9 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
ROKU's share count grew 11.2% over the past five years even with $249.98M spent on repurchases. It pays no dividend. Cash returned over the past three years: $249.98M in repurchases.
Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.
Open-market insider buys at ROKU over the trailing three years: 2024: 1 buy totaling $512k; 2025: 1 buy totaling $1k. 16 officers and directors are on file.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
ROKU's recent reports: the day-one move, then what the following quarter actually did.
| report | day one | next quarter |
|---|---|---|
| 2023-07-29 | +25.4% | -21.2% |
| 2023-11-03 | +31.0% | +5.4% |
| 2024-02-17 | -21.1% | -21.0% |
| 2024-04-27 | -8.9% | +6.3% |
Day-one is the close-to-close move around the filing. Nothing here is investment advice.
ROKU's latest 8-K filings: 2026-06-18 (items 8.01, 9.01); 2026-06-17 (items 5.07); 2026-06-15 (items 1.01, 8.01, 9.01); 2026-04-30 (items 2.02, 9.01); 2026-04-13 (items 7.01, 9.01).
Item codes are the SEC's own classification of what each report discloses. Nothing here is investment advice.
Last analyzed: July 3, 2026
Each week boothcheck ranks the stocks whose prices are betting on the most. Read the most stretched bets archive →
boothcheck is also on Android. Get the app on Google Play →
For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.