PROCTER & GAMBLE CO
At today's price, PROCTER & GAMBLE CO (PG) is priced for +0.1% growth. boothcheck doesn't publish a fair value or a price target; it shows what the price assumes, so you can judge whether that bar is too high. Built from SEC EDGAR filings.
• Procter & Gamble is a portfolio of daily-use brands across five categories, Fabric and Home Care the largest at about 35%, then Baby, Feminine and Family Care, Beauty, Health Care, and Grooming, each built on products consumers buy on routine rather than impulse. • The franchise earns exceptional returns, a return on equity around 30% and roughly $15 billion of annual free cash flow on revenue near $87 billion, funding a dividend the company has now raised for 70 straight years. • The defining
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3,899 institutional managers reported holding PG in 13F filings for the quarter ended 2026-03-31. Together they hold about 65% of the company; the top 10 hold 33%. 152 opened new positions that quarter. Held by Vanguard Group, BlackRock, State Street, among others. On the short side, 24.8M shares were sold short as of the 2026-06-15 count, about 1% of shares outstanding (2.9 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
PG has cut its share count 4.1% over the past five years, spending $33.04B on repurchases. It pays a dividend, and has paid one every year in our records (18 and counting), raised 17 years straight; the current rate is $4.08 a share annually. Cash returned over the past three years: $26.81B in dividends and $15.68B in repurchases.
Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.
No open-market insider buys on file at PG over the trailing three years. Absence is a fact about the company, not a signal. 28 officers and directors are on file.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
PG's recent reports: the day-one move, then what the following quarter actually did.
| report | day one | next quarter |
|---|---|---|
| 2023-08-05 | +2.8% | -7.2% |
| 2023-10-19 | +1.4% | -2.7% |
| 2024-01-24 | +2.9% | +6.9% |
| 2024-04-20 | +0.5% | +6.4% |
Day-one is the close-to-close move around the filing. Nothing here is investment advice.
PG's latest 8-K filings: 2026-04-24 (items 7.01, 9.01); 2026-04-24 (items 2.02, 9.01); 2026-04-14 (items 7.01, 9.01); 2026-01-22 (items 7.01, 9.01); 2026-01-22 (items 2.02, 9.01).
Item codes are the SEC's own classification of what each report discloses. Nothing here is investment advice.
Last analyzed: June 28, 2026
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For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.