CELSIUS HOLDINGS, INC.
In the published model solve dated 2026-Q2, anchored at $30.74, CELSIUS HOLDINGS, INC. (CELH) is priced for today's economics sustained for ~16.0 years. boothcheck publishes no house fair value, target price, or buy/sell rating; individual model outputs and user-controlled scenarios are analytical inputs, not Boothcheck targets. The narrative was composed August 7, 2026 from SEC EDGAR filings.
• A company named after one drink now sells three, with the annual report describing a lineup that ⟦"primarily consists of energy drinks offered under the CELSIUS ® , Alani Nu ® and Rockstar ® brands"⟧, two of which arrived by acquisition rather than by building. • The distribution that made the growth possible is also the concentration a holder carries, because the same annual report names the Pepsi partnership as ⟦"generating a substantial portion of our sales and accounts receivable"⟧, and 96
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557 institutional managers reported holding CELH in 13F filings for the quarter ended 2026-03-31. Together they hold about 60% of the company; the top 10 hold 31%. 84 opened new positions that quarter. Held by AllianceBernstein, Vanguard Group, BlackRock, among others. On the short side, 37.7M shares were sold short as of the 2026-06-15 count, about 15% of shares outstanding (3.8 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
CELH's share count grew 17.1% over the past five years even with $16.79M spent on repurchases. It pays no dividend. Cash returned over the past three years: $16.79M in repurchases.
Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.
Open-market insider buys at CELH over the trailing three years: 2025: 2 buys totaling $653k; 2026: 3 buys totaling $716k. 15 officers and directors are on file.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
CELH's recent reports: the day-one move, then what the following quarter actually did.
| report | day one | next quarter |
|---|---|---|
| 2023-08-09 | +20.6% | -4.0% |
| 2023-11-08 | +1.3% | +0.1% |
| 2024-03-01 | +17.0% | -4.2% |
| 2024-05-08 | -1.5% | -26.2% |
Day-one is the close-to-close move around the filing. Nothing here is investment advice.
CELH's latest 8-K filings: 2026-08-10 (items 5.02, 7.01, 9.01); 2026-08-06 (items 2.02, 7.01, 9.01); 2026-07-15 (items 1.01, 2.03, 9.01); 2026-06-01 (items 7.01, 9.01); 2026-05-28 (items 5.07).
Item codes are the SEC's own classification of what each report discloses. Dates link to the filing on EDGAR. Nothing here is investment advice.
Model solve date: 2026-Q2
Narrative composed: August 7, 2026
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For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.