CELSIUS HOLDINGS, INC. vs DIAGEO plc, two Beverages stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Where CELH and DEO diverge most: on debt / equity, CELH reads 0.55 and DEO reads 0.00; on revenue growth, CELH reads +127.9% and DEO reads +4.2%. The rest of the comparable metrics sit closer together. What CELH's price implies is a somewhat stretched bet versus history (whole-company basis). What DEO's price implies is a bet that sits within the historical range (whole-company basis). The bull and bear cases for each are in their full reports below.
| Metric | CELH | DEO |
|---|---|---|
| Price | $29.00 | $83.99 |
| Market cap | $7.5B | $46.7B |
| Sector | Beverages | Beverages |
| Stage | Growth | Mature |
| P/E | 67.4 | 19.8 |
| P/B | 6.02 | 3.41 |
| P/S | 2.54 | 1.67 |
| EV/EBITDA | 29.0 | 10.3 |
| Revenue growth | +127.9% | +4.2% |
| Gross margin | 48.3% | 43.5% |
| Operating margin | 17.8% | 15.5% |
| Net margin | 5.8% | 9.1% |
| Return on equity | 13.9% | 18.5% |
| Return on assets | 3.4% | 5.0% |
| Return on invested capital | 9.4% | 22.7% |
| FCF yield | 3.9% | 27.5% |
| Debt / equity | 0.55 | 0.00 |
| Current ratio | 1.77 | 1.60 |
| Altman Z (solvency) | 3.03 | 2.02 |
| Piotroski F (quality) | 5 / 9 | 4 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.