Apple Inc.
At today's price, Apple Inc. (AAPL) is priced for +32.1% growth. boothcheck doesn't publish a fair value or a price target; it shows what the price assumes, so you can judge whether that bar is too high. Built from SEC EDGAR filings.
• Apple's growth engine is no longer the phone: Services grew 14% to $109.2B in FY2025 per the 10-K, driven by advertising, the App Store, and cloud services, while iPhone grew 4% to $209.6B and Wearables shrank, so the margin-rich subscription layer is doing the compounding. • The biggest specific risk is that today's price asks for about 32.6% annual operating-income growth over the next five years from a company that just grew total sales 6%, a pace only about 27% of comparable fast-growers h
Is AAPL overvalued? See what's priced in →
5,932 institutional managers reported holding AAPL in 13F filings for the quarter ended 2026-03-31. Together they hold about 62% of the company; the top 10 hold 33%. 91 opened new positions that quarter. Held by Vanguard Group, BlackRock, State Street, among others. On the short side, 144.2M shares were sold short as of the 2026-06-15 count, about 1.0% of shares outstanding (2.8 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
AAPL has cut its share count 11.8% over the past five years, spending $409.35B on repurchases. It pays a dividend, and has for 14 years running, raised 8 years straight; the current rate is $1.02 a share annually. Cash returned over the past three years: $42.16B in dividends and $243.65B in repurchases.
Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.
No open-market insider buys on file at AAPL over the trailing three years. Absence is a fact about the company, not a signal. 17 officers and directors are on file.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
AAPL's recent reports: the day-one move, then what the following quarter actually did.
| report | day one | next quarter |
|---|---|---|
| 2023-08-05 | -5.5% | -2.5% |
| 2023-11-04 | +1.5% | +2.6% |
| 2024-02-03 | +0.8% | -8.8% |
| 2024-05-04 | +6.0% | +23.4% |
Day-one is the close-to-close move around the filing. Nothing here is investment advice.
AAPL's latest 8-K filings: 2026-04-30 (items 2.02, 9.01); 2026-04-20 (items 5.02); 2026-02-24 (items 5.07, 9.01); 2026-01-29 (items 2.02, 9.01); 2026-01-02 (items 5.02).
Item codes are the SEC's own classification of what each report discloses. Nothing here is investment advice.
Last analyzed: July 11, 2026
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For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.