Booking Holdings Inc. vs EXPEDIA GROUP, INC., two Travel Services stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Where BKNG and EXPE diverge most: on p/e, BKNG reads 1.2 and EXPE reads 26.0; on dividend yield, BKNG reads 5.0% and EXPE reads 0.5%. The rest of the comparable metrics sit closer together. On valuation, today's BKNG price has a different growth bar priced in than EXPE (+15.5% implied for BKNG vs +22.8% for EXPE); the higher figure is the steeper assumption to clear, not a better or worse stock. What BKNG's price implies is a bet that sits within the historical range (whole-company basis). What EXPE's price implies is a bet that sits within the historical range (whole-company basis). The bull and bear cases for each are in their full reports below.
| Metric | BKNG | EXPE |
|---|---|---|
| Price | $192.88 | $294.81 |
| Market cap | $153.1B | $35.9B |
| Sector | Travel Services | Travel Services |
| Stage | Growth | Mature |
| Implied growth (priced in) | +15.5% | +22.8% |
| P/E | 1.2 | 26.0 |
| P/B | — | 19.56 |
| P/S | 5.53 | 2.37 |
| EV/EBITDA | 16.1 | 11.3 |
| Revenue growth | +15.2% | +10.3% |
| Operating margin | 23.0% | 7.3% |
| Net margin | 25.6% | 9.8% |
| Return on equity | — | 81.0% |
| Return on assets | 25.6% | 5.6% |
| Return on invested capital | 72.2% | 27.5% |
| FCF yield | 5.9% | 11.4% |
| Dividend yield | 5.0% | 0.5% |
| Debt / equity | — | 2.43 |
| Current ratio | 1.06 | 0.73 |
| Altman Z (solvency) | 5.81 | 6.45 |
| Piotroski F (quality) | 7 / 9 | 6 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.