Affirm Holdings, Inc. vs ONEMAIN HOLDINGS, INC., two Credit Services stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
What is priced in: Affirm at 71 times earnings is priced for BNPL to scale into the mainstream; OneMain at 9 for its subprime installment-lending book to keep yielding, and the gap is a chasm. OneMain earns 23.6% on equity against Affirm's 10.1%, nets 18.7% of revenue against 9.6%, pays a 6.9% dividend, and throws off a 45.2% free-cash figure, all on 6.63 turns of debt (extreme, but standard for a pure consumer lender). Affirm carries 2.35 turns and pays nothing. The pair prices installment lending's new face against its old one; OneMain already earns twice Affirm's return on equity and hands back a near-7% dividend, while Affirm's price bets it gets there.
Comparison updated 2026-07-11.
| Metric | AFRM | OMF |
|---|---|---|
| Price | $79.46 | $60.45 |
| Market cap | $27.7B | $7.1B |
| Sector | Financial Services | Financial Services |
| Stage | Growth | Mature |
| Implied growth (priced in) | — | +7.8% |
| P/E | 71.0 | 9.0 |
| P/B | 7.31 | 2.10 |
| P/S | 6.96 | 1.67 |
| EV/EBITDA | 57.2 | 387.2 |
| Revenue growth | +32.2% | +8.8% |
| Operating margin | 8.5% | — |
| Net margin | 9.6% | 18.7% |
| Return on equity | 10.1% | 23.6% |
| Return on assets | 2.9% | 3.0% |
| Dividend yield | — | 6.9% |
| Debt / equity | 2.35 | 6.63 |
| Altman Z (solvency) | 1.81 | 0.48 |
| Piotroski F (quality) | 8 / 9 | 6 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.