ZEBRA TECHNOLOGIES CORP
In the published model solve dated 2026-Q2, anchored at $356.45, ZEBRA TECHNOLOGIES CORP (ZBRA) is priced for today's economics sustained for ~8.3 years. boothcheck publishes no house fair value, target price, or buy/sell rating; individual model outputs and user-controlled scenarios are analytical inputs, not Boothcheck targets. The narrative was composed June 28, 2026 from SEC EDGAR filings.
• Zebra makes the barcode scanners, mobile computers, RFID systems, and machine-vision tools that track goods through warehouses, stores, and hospitals, and it is riding technology transitions the 10-K names as ⟦"WiFi 7, the 5th generation mobile network (5G) and Android"⟧ operating systems. • The defining risk is cyclicality and input costs: demand for enterprise hardware swings with corporate capital budgets, and management flagged a roughly two-point gross-margin headwind from memory-chip pri
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610 institutional managers reported holding ZBRA in 13F filings for the quarter ended 2026-03-31. Together they hold about 93% of the company; the top 10 hold 46%. 59 opened new positions that quarter. Held by Vanguard Group, BlackRock, State Street, among others. On the short side, 4.6M shares were sold short as of the 2026-06-15 count, about 9% of shares outstanding (5 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
ZBRA has cut its share count 8.3% over the past five years, spending $1.77B on repurchases. It pays no dividend. Cash returned over the past three years: $934.00M in repurchases.
Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.
Open-market insider buys at ZBRA over the trailing three years: 2023: 8 buys totaling $2.11M; 2025: 4 buys totaling $1.23M; 2026: 2 buys totaling $154k. 21 officers and directors are on file.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
ZBRA's recent reports: the day-one move, then what the following quarter actually did.
| report | day one | next quarter |
|---|---|---|
| 2023-08-02 | -21.6% | -4.3% |
| 2023-11-01 | -5.8% | +27.7% |
| 2024-02-16 | +8.9% | -2.7% |
| 2024-05-01 | +2.9% | +1.3% |
Day-one is the close-to-close move around the filing. Nothing here is investment advice.
ZBRA's latest 8-K filings: 2026-08-04 (items 2.02, 9.01); 2026-05-26 (items 5.02, 5.07, 9.01); 2026-05-12 (items 2.02, 9.01); 2026-02-12 (items 2.02, 8.01, 9.01); 2025-12-15 (items 2.05, 2.06, 9.01).
Item codes are the SEC's own classification of what each report discloses. Dates link to the filing on EDGAR. Nothing here is investment advice.
Model solve date: 2026-Q2
Narrative composed: June 28, 2026
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For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.