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WIX

Wix.com Ltd.

In the published model solve dated 2026-Q2, anchored at $64.56, Wix.com Ltd. (WIX) is priced for today's economics sustained for ~31.4 years. boothcheck publishes no house fair value, target price, or buy/sell rating; individual model outputs and user-controlled scenarios are analytical inputs, not Boothcheck targets. The narrative was composed June 28, 2026 from SEC EDGAR filings.

Published model solve
today's economics sustained for ~31.4 years
Priced In
elevated

Key Takeaways

- The business is compounding cash ahead of plan: Wix generated nearly 600 million dollars of free cash flow in 2025, above its roughly 500 million dollar three-year-plan target, with Q1 2026 revenue up 14 percent to 541 million dollars and bookings up 15 percent (FY2025 20-F, accession 0001628280-26-015222). - Capital return is unusually aggressive: a 1.6 billion dollar Dutch-auction tender in April 2026 retired close to a third of the share count, shrinking the base under a still-growing recur

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Institutional ownership

309 institutional managers reported holding WIX in 13F filings for the quarter ended 2026-03-31. 68 opened new positions that quarter. Held by Wellington Management, Millennium Management, Baillie Gifford, among others. On the short side, 8.7M shares were sold short as of the 2026-06-15 count, about 15% of shares outstanding (4.9 days of typical volume to cover).

Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.

Capital returns

WIX has cut its share count 2.5% over the past five years, spending $1.60B on repurchases. It pays no dividend. Cash returned over the past three years: $1.17B in repurchases.

Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.

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Model solve date: 2026-Q2
Narrative composed: June 28, 2026

For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.