ServiceNow, Inc.
At today's price, ServiceNow, Inc. (NOW) is priced for today's economics sustained for ~14.7 years. boothcheck doesn't publish a fair value or a price target; it shows what the price assumes, so you can judge whether that bar is too high. Built from SEC EDGAR filings.
• ServiceNow runs the workflow platform large enterprises use to automate IT, HR, and customer operations, a subscription model where customers expand spending over time rather than churning, with cRPO of $12.64 billion at Q1 2026, up 22.5% year over year. • The defining tension is the price: only a forward-growth model reaches it, while asset, earnings, and peer-multiple lenses all call it richly valued, so the buyer is paying for many years of durable compounding to continue. • The next marker
Is NOW overvalued? See what's priced in →
2,147 institutional managers reported holding NOW in 13F filings for the quarter ended 2026-03-31. Together they hold about 80% of the company; the top 10 hold 37%. 248 opened new positions that quarter. Held by Vanguard Group, BlackRock, State Street, among others. On the short side, 59.5M shares were sold short as of the 2026-06-15 count, about 6% of shares outstanding (1.8 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
NOW's share count grew 4.7% over the past five years even with $5.31B spent on repurchases. It pays no dividend. Cash returned over the past three years: $5.31B in repurchases.
Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.
Open-market insider buys at NOW over the trailing three years: 2026: 2 buys totaling $3.00M. 21 officers and directors are on file.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
NOW's recent reports: the day-one move, then what the following quarter actually did.
| report | day one | next quarter |
|---|---|---|
| 2023-07-28 | -3.9% | -1.9% |
| 2023-10-27 | -0.6% | +27.5% |
| 2024-01-26 | +1.8% | -0.9% |
| 2024-05-07 | -3.3% | +4.3% |
Day-one is the close-to-close move around the filing. Nothing here is investment advice.
NOW's latest 8-K filings: 2026-05-22 (items 5.02, 5.07, 9.01); 2026-05-15 (items 1.01, 2.03, 8.01, 9.01); 2026-04-22 (items 1.01, 2.02, 2.03, 9.01); 2026-04-01 (items 1.01, 2.03, 9.01); 2026-02-17 (items 7.01).
Item codes are the SEC's own classification of what each report discloses. Nothing here is investment advice.
Last analyzed: June 27, 2026
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For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.