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NKE

NIKE, Inc.

At today's price, NIKE, Inc. (NKE) is priced for +17.9% growth. boothcheck doesn't publish a fair value or a price target; it shows what the price assumes, so you can judge whether that bar is too high. Built from SEC EDGAR filings.

Live priced in
+17.9% growth
Priced In
elevated

Key Takeaways

• Nike's operating margin has fallen to about 7%, roughly half its historical level, which is the single fact that defines the stock: the price is a bet on whether that margin is a temporary trough in a turnaround or a new, lower normal. • The biggest specific risk is China, where management expects revenue down about 20% in the fourth quarter as it clears inventory and resets the marketplace, on top of a tariff hit of roughly 250 basis points to North American gross margin. [Source: Nike fiscal

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Institutional ownership

1,857 institutional managers reported holding NKE in 13F filings for the quarter ended 2026-03-31. Together they hold about 63% of the company; the top 10 hold 31%. 111 opened new positions that quarter. Held by Vanguard Group, BlackRock, State Street, among others. On the short side, 57.0M shares were sold short as of the 2026-06-15 count, about 4% of shares outstanding (3 days of typical volume to cover).

Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.

Capital returns

NKE has cut its share count 6.4% over the past five years, spending $16.88B on repurchases. It pays a dividend, and has paid one every year in our records (18 and counting), raised 16 years straight; the current rate is $1.57 a share annually. Cash returned over the past three years: $6.27B in dividends and $7.38B in repurchases.

Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.

Insider activity

Open-market insider buys at NKE over the trailing three years: 2024: 1 buy totaling $192k; 2025: 5 buys totaling $5.96M. 25 officers and directors are on file.

Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.

Earnings reactions

NKE's recent reports: the day-one move, then what the following quarter actually did.

reportday onenext quarter
2023-04-07-1.4%-11.9%
2023-10-07+6.9%+19.4%
2024-01-06-11.0%-2.9%
2024-04-05-6.4%+8.7%

Day-one is the close-to-close move around the filing. Nothing here is investment advice.

Recent filings

NKE's latest 8-K filings: 2026-06-30 (items 2.02, 9.01); 2026-06-23 (items 2.02, 5.02, 7.01, 9.01); 2026-06-18 (items 5.02, 7.01, 9.01); 2026-03-31 (items 2.02, 9.01); 2026-03-09 (items 1.01, 1.02, 2.03, 9.01).

Item codes are the SEC's own classification of what each report discloses. Nothing here is investment advice.

Compare NKE

LULU vs NKECROX vs NKECSL vs NKEDECK vs NKENKE vs NPONKE vs ONON

Last analyzed: June 27, 2026

For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.