McDONALD’S CORPORATION
In the published model solve dated 2026-Q2, anchored at $265.12, McDONALD’S CORPORATION (MCD) is priced for -0.6% growth. boothcheck publishes no house fair value, target price, or buy/sell rating; individual model outputs and user-controlled scenarios are analytical inputs, not Boothcheck targets. The narrative was composed July 26, 2026 from SEC EDGAR filings.
• Fees from franchisees make up 62% of revenue and food sold directly to customers only 36%, which is why the trailing operating margin runs 46.2% while most restaurant companies work in single digits. • Roughly ⟦68% of its operating income⟧ is earned outside the United States, so currency moves and foreign consumer demand carry more weight here than a domestic read would suggest. • The pressure point is the value proposition, and the 10-K says so directly: pricing and marketing plans ⟦may not b
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3,484 institutional managers reported holding MCD in 13F filings for the quarter ended 2026-03-31. Together they hold about 69% of the company; the top 10 hold 35%. 143 opened new positions that quarter. Held by Vanguard Group, BlackRock, State Street, among others. On the short side, 10.7M shares were sold short as of the 2026-06-15 count, about 1% of shares outstanding (2.4 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
MCD has cut its share count 4.1% over the past five years, spending $13.26B on repurchases. It pays a dividend, and has paid one every year in our records (18 and counting); the current rate is $7.17 a share annually. Cash returned over the past three years: $13.62B in dividends and $7.28B in repurchases.
Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.
No open-market insider buys on file at MCD over the trailing three years. Absence is a fact about the company, not a signal. 22 officers and directors are on file.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
MCD's recent reports: the day-one move, then what the following quarter actually did.
| report | day one | next quarter |
|---|---|---|
| 2023-08-03 | +0.8% | -13.3% |
| 2023-11-03 | +2.5% | +7.9% |
| 2024-02-23 | +0.1% | -8.3% |
| 2024-05-09 | +0.3% | -4.9% |
Day-one is the close-to-close move around the filing. Nothing here is investment advice.
MCD's latest 8-K filings: 2026-08-04 (items 5.02, 7.01, 9.01); 2026-08-04 (items 2.02, 9.01); 2026-05-22 (items 5.07); 2026-05-07 (items 2.02, 9.01); 2026-02-11 (items 2.02, 9.01).
Item codes are the SEC's own classification of what each report discloses. Dates link to the filing on EDGAR. Nothing here is investment advice.
Model solve date: 2026-Q2
Narrative composed: July 26, 2026
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For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.