GAP, INC
boothcheck covers GAP, INC (GAP) but does not put one priced-in number on it: here the defensible answer is the evidence rather than a point estimate. boothcheck publishes no house fair value, target price, or buy/sell rating. Narrative composed July 26, 2026.
• Four brands moved in four directions in the same quarter: Gap comparable sales up 10%, Banana Republic up 2%, Old Navy up 1% and Athleta down 11%, with Old Navy still contributing roughly 56% of the revenue [Source: Q1 fiscal 2026 earnings release, May 28, 2026]. • Trade policy is the biggest single swing factor, costing an estimated 200 basis points of merchandise margin in the first quarter, and management is reserving the entire roughly $80 million of expected tariff relief rather than lett
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470 institutional managers reported holding GAP in 13F filings for the quarter ended 2026-03-31. Together they hold about 60% of the company; the top 10 hold 33%. 69 opened new positions that quarter. Held by Vanguard Group, BlackRock, Dimensional Fund Advisors, among others. On the short side, 23.6M shares were sold short as of the 2026-06-15 count, about 6% of shares outstanding (3.2 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
GAP has cut its share count 2.9% over the past five years, spending $955.00M on repurchases. It pays a dividend, and has paid one every year in our records (18 and counting); the current rate is $0.66 a share annually. Cash returned over the past three years: $702.00M in dividends and $631.00M in repurchases.
Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.
No open-market insider buys on file at GAP over the trailing three years. Absence is a fact about the company, not a signal.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
GAP's recent reports: the day-one move, then what the following quarter actually did.
| report | day one | next quarter |
|---|---|---|
| 2023-08-26 | +6.1% | +24.9% |
| 2023-11-22 | +26.8% | +0.8% |
| 2024-03-20 | +2.5% | -23.9% |
| 2024-06-01 | +33.9% | -25.1% |
Day-one is the close-to-close move around the filing. Nothing here is investment advice.
GAP's latest 8-K filings: 2026-08-27 (items 2.02, 5.02, 7.01, 9.01); 2026-07-21 (items 1.01, 2.03, 9.01); 2026-05-28 (items 2.02, 9.01); 2026-05-15 (items 5.07); 2026-03-12 (items 8.01, 9.01).
Item codes are the SEC's own classification of what each report discloses. Dates link to the filing on EDGAR. Nothing here is investment advice.
Model solve date: 2026-Q2
Narrative composed: July 26, 2026
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For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.