DECKERS OUTDOOR CORP
In the published model solve dated 2026-Q2, anchored at $87.67, DECKERS OUTDOOR CORP (DECK) is priced for -2.1% growth. boothcheck publishes no house fair value, target price, or buy/sell rating; individual model outputs and user-controlled scenarios are analytical inputs, not Boothcheck targets. The narrative was composed July 25, 2026 from SEC EDGAR filings.
• UGG remains the larger of the two brands at $2.74 billion of fiscal 2026 net sales against HOKA's $2.59 billion, and it is the one with the awkward calendar, since ⟦"A significant part of the UGG brand's business has historically been seasonal, with the highest percentage of net sales occurring in the third fiscal quarter"⟧. • Two brands account for roughly 97% of revenue, which concentrates the risk precisely where the filing places it: ⟦"The footwear, apparel, and accessories industry is hig
Is DECK overvalued? See what's priced in →
832 institutional managers reported holding DECK in 13F filings for the quarter ended 2026-03-31. Together they hold about 91% of the company; the top 10 hold 44%. 120 opened new positions that quarter. Held by Vanguard Group, BlackRock, State Street, among others. On the short side, 5.9M shares were sold short as of the 2026-06-15 count, about 4% of shares outstanding (3.6 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
DECK has cut its share count 13.7% over the past five years, spending $2.63B on repurchases. It pays no dividend. Cash returned over the past three years: $2.03B in repurchases.
Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.
Open-market insider buys at DECK over the trailing three years: 2025: 1 buy totaling $200k. 18 officers and directors are on file.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
DECK's recent reports: the day-one move, then what the following quarter actually did.
| report | day one | next quarter |
|---|---|---|
| 2023-05-27 | +5.6% | +14.8% |
| 2023-08-04 | -4.3% | -10.4% |
| 2023-11-03 | +17.1% | +9.2% |
| 2024-02-06 | +17.0% | +5.1% |
Day-one is the close-to-close move around the filing. Nothing here is investment advice.
DECK's latest 8-K filings: 2026-07-23 (items 2.02); 2026-05-21 (items 2.02, 9.01); 2026-01-29 (items 2.02, 9.01); 2025-10-23 (items 2.02, 9.01); 2025-09-11 (items 5.07).
Item codes are the SEC's own classification of what each report discloses. Dates link to the filing on EDGAR. Nothing here is investment advice.
Model solve date: 2026-Q2
Narrative composed: July 25, 2026
Each week boothcheck ranks the stocks whose prices are betting on the most. Read the most stretched bets archive →
boothcheck is also on Android. Get the app on Google Play →
For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.