COUPANG, INC.
boothcheck covers COUPANG, INC. (CPNG) but does not put one priced-in number on it: here the defensible answer is the evidence rather than a point estimate. boothcheck publishes no house fair value, target price, or buy/sell rating. Narrative composed August 7, 2026.
• Roughly three quarters of revenue comes from goods Coupang buys and resells on its own account, moved through infrastructure it built itself: the annual report notes it has ⟦"designed, built, purchased, and/or leased our own fulfillment and logistics infrastructure"⟧ specified to its own needs rather than rented from carriers. • The largest identifiable risk already carries a price tag: a customer data incident disclosed in November 2025 produced a compensation programme of approximately $1.2
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577 institutional managers reported holding CPNG in 13F filings for the quarter ended 2026-03-31. Together they hold about 75% of the company; the top 10 hold 42%. 106 opened new positions that quarter. Held by Baillie Gifford, Dodge & Cox, BlackRock, among others. On the short side, 77.1M shares were sold short as of the 2026-06-15 count, about 4% of shares outstanding (2.4 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
CPNG's share count grew 4.7% over the past five years even with $812.00M spent on repurchases. It pays no dividend. Cash returned over the past three years: $812.00M in repurchases.
Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.
Open-market insider buys at CPNG over the trailing three years: 2024: 16 buys totaling $114.37M; 2025: 2 buys totaling $37.54M; 2026: 3 buys totaling $136.57M. 14 officers and directors are on file.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
CPNG's recent reports: the day-one move, then what the following quarter actually did.
| report | day one | next quarter |
|---|---|---|
| 2023-08-10 | +7.2% | -9.6% |
| 2023-11-09 | -7.9% | +9.0% |
| 2024-02-29 | +11.3% | +21.5% |
| 2024-05-09 | -8.1% | -1.8% |
Day-one is the close-to-close move around the filing. Nothing here is investment advice.
CPNG's latest 8-K filings: 2026-08-04 (items 2.02, 9.01); 2026-06-12 (items 5.07); 2026-06-11 (items 8.01); 2026-05-05 (items 2.02, 9.01); 2026-02-26 (items 2.02, 9.01).
Item codes are the SEC's own classification of what each report discloses. Dates link to the filing on EDGAR. Nothing here is investment advice.
Model solve date: 2026-Q2
Narrative composed: August 7, 2026
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For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.