MAPLEBEAR INC.
At today's price, MAPLEBEAR INC. (CART) is priced for +12.9% growth. boothcheck doesn't publish a fair value or a price target; it shows what the price assumes, so you can judge whether that bar is too high. Built from SEC EDGAR filings.
• The number that makes Instacart work is advertising: roughly $286 million in the first quarter of 2026, growing 16%, and it is the high-margin revenue that turned a grocery-delivery business into a profitable one. • The company crossed two milestones at once last quarter, more than $10 billion in gross transaction value and over $1 billion in revenue, while net income rose 36%. • The defining risk is competition from DoorDash and Uber, both of which have pushed into grocery delivery and now sp
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451 institutional managers reported holding CART in 13F filings for the quarter ended 2026-03-31. Together they hold about 74% of the company; the top 10 hold 45%. 87 opened new positions that quarter. Held by Vanguard Group, BlackRock, FMR (Fidelity), among others. On the short side, 19.0M shares were sold short as of the 2026-06-15 count, about 7% of shares outstanding (4.6 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
Open-market insider buys at CART over the trailing three years: 2023: 11 buys totaling $123.79M; 2024: 32 buys totaling $247.07M. 15 officers and directors are on file.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
CART's recent reports: the day-one move, then what the following quarter actually did.
| report | day one | next quarter |
|---|---|---|
| 2023-11-14 | -13.9% | -7.5% |
| 2024-03-06 | 0.0% | +11.6% |
| 2024-05-11 | -3.9% | -0.2% |
| 2024-08-10 | +3.8% | +36.8% |
Day-one is the close-to-close move around the filing. Nothing here is investment advice.
CART's latest 8-K filings: 2026-05-29 (items 5.07); 2026-05-06 (items 1.01, 2.02, 2.03, 8.01, 9.01); 2026-02-12 (items 2.02, 9.01); 2025-11-25 (items 5.02); 2025-11-10 (items 2.02, 8.01, 9.01).
Item codes are the SEC's own classification of what each report discloses. Nothing here is investment advice.
Last analyzed: June 27, 2026
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For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.