Bread Financial Holdings, Inc.
boothcheck covers Bread Financial Holdings, Inc. (BFH) but does not put one priced-in number on it: here the defensible answer is the evidence rather than a point estimate. boothcheck publishes no house fair value, target price, or buy/sell rating. Narrative composed July 25, 2026.
• Bread Financial lends through other companies' brands, running co-brand and private label card programmes for partners including ⟦"AAA, Academy Sports + Outdoors, Caesars, Dell Technologies, Hard Rock International, the NFL, Raymour & Flanigan, Saks Fifth Avenue, Signet, Ulta and Victoria's Secret"⟧, which makes its credit results a direct read on how those retailers' customers are doing. • Credit is improving rather than deteriorating: the second-quarter net loss rate came down 90 basis point
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373 institutional managers reported holding BFH in 13F filings for the quarter ended 2026-03-31. 49 opened new positions that quarter. Held by Vanguard Group, BlackRock, Dimensional Fund Advisors, among others. On the short side, 3.5M shares were sold short as of the 2026-06-15 count, about 8% of shares outstanding (4.6 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
BFH has cut its share count 31.3% over the past five years, spending $568.00M on repurchases. It pays a dividend, and has for 9 years running; the current rate is $0.86 a share annually. Cash returned over the past three years: $114.00M in dividends and $556.00M in repurchases.
Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.
Open-market insider buys at BFH over the trailing three years: 2023: 1 buy totaling $100k; 2024: 2 buys totaling $151k; 2025: 2 buys totaling $63k; 2026: 1 buy totaling $60k. 16 officers and directors are on file.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
BFH's recent reports: the day-one move, then what the following quarter actually did.
| report | day one | next quarter |
|---|---|---|
| 2023-08-04 | +12.0% | -24.4% |
| 2023-10-27 | -3.7% | +22.9% |
| 2024-02-21 | -0.5% | -2.8% |
| 2024-05-03 | +3.9% | +10.0% |
Day-one is the close-to-close move around the filing. Nothing here is investment advice.
BFH's latest 8-K filings: 2026-07-23 (items 7.01, 9.01); 2026-07-23 (items 2.02, 7.01, 8.01, 9.01); 2026-07-14 (items 5.02, 7.01, 9.01); 2026-06-10 (items 7.01, 9.01); 2026-05-22 (items 5.07, 9.01).
Item codes are the SEC's own classification of what each report discloses. Dates link to the filing on EDGAR. Nothing here is investment advice.
Model solve date: 2026-Q2
Narrative composed: July 25, 2026
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For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.