Alibaba Group Holding Limited
In the published model solve dated 2026-Q2, anchored at $118.63, Alibaba Group Holding Limited (BABA) is priced for -0.1% growth. boothcheck publishes no house fair value, target price, or buy/sell rating; individual model outputs and user-controlled scenarios are analytical inputs, not Boothcheck targets. The narrative was composed July 25, 2026 from SEC EDGAR filings.
• Alibaba spent its way out of a market-share problem in fiscal 2026, and the 20-F shows exactly where the money went: ⟦sales and marketing expenses as a percentage of revenue would have increased from 14% in fiscal year 2025 to 24% in fiscal year 2026⟧, which is the whole story of why the trailing operating margin is about 4.9% against a through-cycle level near 14.6%. • The offsetting asset is cloud, where March-quarter revenue grew 38% and external cloud revenue growth accelerated to 40% with
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1,318 institutional managers reported holding BABA in 13F filings for the quarter ended 2026-03-31. Together they hold about 9% of the company; the top 10 hold 4%. 93 opened new positions that quarter. Held by PRIMECAP Management, UBS, Dodge & Cox, among others. On the short side, 39.9M shares were sold short as of the 2026-06-15 count, about 2% of shares outstanding (3.6 days of typical volume to cover).
Quarterly 13F filings arrive up to 45 days after quarter end, so the picture is never current (filed through 2026-05-29). Nothing here is investment advice.
BABA has cut its share count 14.1% over the past five years, spending $45.88B on repurchases. It pays a dividend, and has for 2 years running. Cash returned over the past three years: $11.38B in dividends and $25.34B in repurchases.
Share counts are split-adjusted; repurchase totals are gross of share issuance. Nothing here is investment advice.
No open-market insider buys on file at BABA over the trailing three years. Absence is a fact about the company, not a signal. 12 officers and directors are on file.
Code P open-market purchases from SEC Form 4 filings, non-derivative, excluding scheduled 10b5-1 plans. Nothing here is investment advice.
Model solve date: 2026-Q2
Narrative composed: July 25, 2026
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For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.