Alibaba Group Holding Limited vs eBay Inc., two Internet Retail stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Where BABA and EBAY diverge most: on implied growth (priced in), BABA reads -0.1% and EBAY reads +12.5%; on return on invested capital, BABA reads 3.3% and EBAY reads 36.5%. The rest of the comparable metrics sit closer together. On valuation, today's BABA price has a different growth bar priced in than EBAY (-0.1% implied for BABA vs +12.5% for EBAY); the higher figure is the steeper assumption to clear, not a better or worse stock. What BABA's price implies is a bet that sits within the historical range (whole-company basis). What EBAY's price implies is a bet that sits within the historical range (whole-company basis). The bull and bear cases for each are in their full reports below.
| Metric | BABA | EBAY |
|---|---|---|
| Price | $122.26 | $114.01 |
| Market cap | $294.0B | $50.6B |
| Sector | Internet Retail | Internet Retail |
| Stage | Mature | Mature |
| Implied growth (priced in) | -0.1% | +12.5% |
| P/E | 19.1 | 25.9 |
| P/B | 1.81 | 11.47 |
| P/S | 1.98 | 4.36 |
| EV/EBITDA | 23.4 | 20.5 |
| Revenue growth | +2.6% | +12.5% |
| Gross margin | — | 74.0% |
| Operating margin | 4.9% | 19.8% |
| Net margin | 10.1% | 17.6% |
| Return on equity | 9.3% | 46.2% |
| Return on assets | 5.4% | 11.4% |
| Return on invested capital | 3.3% | 36.5% |
| FCF yield | 3.8% | 4.8% |
| Debt / equity | 0.05 | 0.17 |
| Current ratio | 1.28 | 1.22 |
| Altman Z (solvency) | 2.26 | 6.19 |
| Piotroski F (quality) | 4 / 9 | 8 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.