RH (RH): what the price assumes

In the published model solve dated 2026-Q2, anchored at $195.18, RH (RH) is priced for today's economics sustained for ~5.3 years. boothcheck publishes no house fair value, target price, or buy/sell rating; individual model outputs and user-controlled scenarios are analytical inputs, not Boothcheck targets. Narrative composed 2026-06-28.

Generated: 2026-08-10 · Exported: 2026-08-12 · Source: https://boothcheck.com/report/RH

Headline

FieldValue
TickerRH
Current price$195.18/sh
CompositionRH Segment 94% / Waterworks 6%

What The Price Assumes (Inversion)

The assumption today's price embeds, recovered by inverting the valuation.

FieldValue
Inversion basiswhole-company
Operating margin (value-band context)6.4%
Operating margin today10.7%
Margin compression (value-band)-4.3pp
Must persist for5.3y
Multiple paid19x operating income

The operating-margin figure is value-band context at year 12: derived from the framework's value band, a separate calculation — not part of the priced-in solve.

Solve inputs: computed at a 11% cost of capital; growth searched up to the 25% self-funding ceiling; each 1pp moves the implied horizon ~1.6 years.

Reconcile: at the x-ray's 9.3% required return this reads ~14%/yr; the models below use their own rates.

How unusual the bet is: elevated

ReferenceValue
vs own history-0.03σ
sustained it ~5.3 years at this level29%
implied end-window share0%

Valuation X-Ray

The price is justified by relative-multiple and growth-DCF; asset-based/earnings-power land below the price.

How the valuation models price the stock relative to the market price. Price/FV above 1.0 means the market pays more than that lens defends (expensive); at or below 1.0 the lens can defend the price.

FamilyMedian price/FVModelsReads
Asset2.61x4expensive
Earnings2.58x4expensive
Relative0.72x3justifies
Growth1.05x3expensive

Families that justify the price: Relative, Growth Families that call it expensive: Asset, Earnings

The models below discount at their own flat-beta convention rates (cost of equity 9.3%, WACC 8.3%); the inversion above states its own rate.

Per-Model Detail (n=14)

ModelFamilyFVPrice/FVApplicableMethodology
DCF Perpetual GrowthGrowth$232.730.84xyesFCF base $0.2B, growth 5% (input: historical growth), terminal g 4.0%, WACC 8.2%, 5yr projection
DCF Exit MultipleGrowth$186.231.05xyesExit EV/EBITDA: 6.7x / 8.7x / 10.7x (bear / base = today's held flat / bull), 5yr
Relative ValuationRelative$241.710.81xyesP/E 24.71x (blended: static sector reference 20x + trailing (TTM) 36x), scenarios: 20.8x / 24.7x / 28.6x (bear / base = reference held flat / bull), EV/EBITDA 14x
Simple DDMGrowthno
Two-Stage DDMGrowthno
Simple Excess ReturnAsset$59.123.30xyesBV/sh $3.02, ROE (TTM) 181.0%, ke 9.3%
Two-Stage Excess ReturnAsset$1339.150.15xyes5yr excess ROE then converge to ke=9.3%
Discounted Future Market CapGrowth$137.401.42xyesRev $3.4B, growth 5% (input: historical growth; tapered), Terminal P/S: 0.9x / 1.1x / 1.2x (bear / base = today's held flat / bull, cap 8x)
Growth-Adjusted P/ERelativeno
Margin TrajectoryGrowthno
Earnings Power ValueEarnings$209.160.93xyesNormalized EBIT (5y avg op income, one-time charges added back) $0.53B × (1−21%) / WACC 8.2% → EPV (no growth)
Residual IncomeAsset$101.681.92xyesBV $3.02 + 5yr PV of (ROE (TTM) 181.0% − Kₑ 9.3%) × BV; BV grows 8.8%/yr
Graham NumberAsset$18.7610.40xyes√(22.5 × EPS $5.18 × BVPS $3.02) — Graham's conservative floor
EV/EBITDA RelativeRelative$341.820.57xyesEBITDA $0.52B × sector EV/EBITDA 14.0x
FCF YieldEarnings$90.152.17xyesFCF $231.6M / Kₑ 9.3% — zero-growth perpetuity
SBC-Adj FCF YieldEarnings$65.242.99xyesSBC-adj FCF $0.19B (FCF $0.23B − SBC $0.04B) capitalized at Kₑ
Ben Graham FormulaEarnings$4.3444.97xyesEPS $5.18 × (8.5 + 2×-5.0%) × (4.4 / 5.3%) (excluded from median)
ROIC-Justified P/BAsset$1.15169.72xyesBV $3.02 × (ROIC 3.1% / WACC 8.2%) (excluded from median)
P/Sales SectorRelative$272.690.72xyesRevenue $3.43B × sector P/S 1.5x
PEG Fair ValueRelativeno
Earnings YieldEarnings$56.003.49xyesEPS $5.18 / required return 9.3% (Rf 4.3% + ERP 5.0%)
Funds From Operations MultipleRelativeno
Clinical Phase NPVGrowthno
MertonAssetno
V5 Mechanicalno

Solvency

FieldValue
Net debt$2.4b
Net debt / NOPAT (after-tax)8.14x
Net debt / operating income (pre-tax)6.43x
Share count CAGR (buyback)-9.3%
Burning cashno

Interest expense is not separately reported in the latest filings, so interest coverage cannot be computed.

Bullet Takeaways

RH is a luxury home-furnishings brand trading at $148.19, with the price supported by relative-multiple and growth-DCF value while the asset and earnings methods say expensive. The implied growth baked in is a high 21 percent, set against a 10.7 percent operating margin.

The business is navigating a brutal backdrop. First-quarter fiscal 2026 revenue dipped 1.7 percent to $800.3 million but beat estimates, with tariffs costing roughly $45 million of revenue this quarter that should reverse later in the year. Management raised full-year guidance anyway.

The central tension is leverage. RH carries about $2.4 billion of debt against just $54 million of cash, net debt near 4.6 times EBITDA, the result of aggressive buybacks and a heavy real-estate and international-expansion investment cycle. The reward is geared to a housing recovery; the risk is the debt if it does not come.

Bull Case

What the standard valuation models miss about RH is that it is not a furniture retailer, it is a luxury brand selling a curated design world. The customer knows RH through an expanding set of brand concepts, RH Interiors, RH Modern, RH Contemporary, RH Outdoor, RH Beach House, and more, delivered through soaring design galleries that double as hospitality destinations and a white-glove home-delivery service (FY2024 10-K, accession 0001558370-25-004329). That ecosystem, the galleries, the restaurants, the membership model, the aspirational brand, is the asset, and it does not show up cleanly on a balance sheet that the asset and earnings-power methods anchor to. Those methods value RH on tangible book and current cash flow and miss the pricing power and aspirational pull that let RH charge luxury prices and earn a structurally higher gross margin than mass retailers.

The business is executing through a genuinely hostile backdrop. First-quarter fiscal 2026 revenue dipped only 1.7 percent to $800.3 million and beat estimates, despite a roughly $45 million revenue drag from tariff-related backorders that management expects to reverse with about $75 million of pickup in the second half. Encouraged by the result, RH raised full-year fiscal 2026 guidance to revenue growth of 4.5 to 8.0 percent and an adjusted EBITDA margin of 14.2 to 16.0 percent, even while absorbing roughly 270 basis points of margin headwind from international startup costs. That a discretionary luxury brand can grow into a 50-year low in housing turnover speaks to the strength of the concept.

The growth optionality is international, and the early read is striking. RH England has posted roughly 76 percent year-over-year demand growth, and the company is opening in Paris, London, and Milan. If the European galleries replicate even a fraction of that, RH proves its model is globally portable, which would transform a North American brand into a worldwide luxury platform. Management has shrunk the share count about 9 percent a year through buybacks, betting its own capital on the recovery. The valuation methods that fit a brand with operating leverage support the price: the DCF exit-multiple lands near $149 (June 28, 2026), earnings-power value near $116, EV/EBITDA relative near $136, and the blended X-ray central estimate near $137. The bull case is a singular luxury brand at a cyclical low, with international growth as the call option.

Bear Case

Frame the bear case around the valuation methods, because the disagreement points straight at the risk. Several methods say RH is expensive: the simple excess-return model lands near $59.12, the Graham number near $18.76, and the free-cash-flow methods collapse toward zero because RH generates almost no free cash flow after its heavy capital spending. The relative method lands near $125.30, below the price. When the cash-flow and asset methods sit far below the market and only the forward-growth and brand-premium methods reach it, the price is leaning entirely on a recovery and an aspirational story, and the conservative methods are warning that the underlying cash generation does not yet justify the level.

The specific structural risk is the balance sheet, and it is severe. RH ended the first quarter with about $2.4 billion of total debt against just $53.8 million of cash, putting net debt near 4.6 times EBITDA, with net interest expense of $52.7 million a quarter eating into earnings (the company itself flags how its results depend on the capital expenditures it undertakes and asset-sale proceeds, FY2024 10-K, accession 0001558370-25-004329). That leverage is the product of aggressive buybacks and an enormous real-estate and gallery investment cycle. Leverage magnifies outcomes: in a recovery it supercharges per-share returns, but in a prolonged downturn it can become a vise, because the interest is owed regardless of whether the housing market cooperates.

And housing is exactly the variable RH cannot control. RH sells big-ticket discretionary luxury furniture, demand for which tracks home sales, renovations, and high-end consumer confidence. The current backdrop is a multi-decade low in housing turnover, the first quarter still showed a GAAP net loss of $13.7 million, and tariffs are an ongoing cost and supply-chain threat. The international expansion that anchors the bull case is also the biggest execution risk: opening galleries in Paris, London, and Milan means competing in unfamiliar markets with different tastes, and the roughly 270-basis-point margin drag from startup costs is real money spent before the payoff is proven. Analysts reflect the split, carrying a Hold consensus with targets spanning a very wide $130 to $295.

Valuation

RH is valued as a leveraged luxury brand with operating leverage, and at $148.19 the price is justified by the relative-multiple and growth-DCF families while the asset-based and earnings-power methods say expensive. The implied growth embedded in the price is a high 21.2 percent against a current operating margin of 10.7 percent, so the price is underwriting both a demand recovery and margin expansion.

The methods spread very wide, which is itself the signal. On the supportive side, the DCF exit-multiple lands near $149.32, right at the price, EV/EBITDA relative near $136, earnings-power value near $116.24, residual income near $101.68, and the discounted-future-market-cap near $104.32. On the cautious side, the simple excess-return model lands near $59.12, the Graham number near $18.76, and the free-cash-flow methods near zero because RH's heavy capital spending leaves almost no free cash flow to capitalize. The two-stage excess-return figure near $1,339 is a distorted outlier driven by RH's thin equity base after buybacks and should be disregarded. The blended X-ray central estimate sits near $137.31, modestly below the price.

The honest framing is that RH is a high-variance bet: the brand and forward-growth methods justify the price if the recovery and international expansion land, while the leverage and weak free cash flow mean the downside is steep if they do not. The numbers to weigh are the 4.6 times net-debt-to-EBITDA and the near-zero current free cash flow; the price works if EBITDA margin climbs toward the guided 14 to 16 percent and demand recovers, and it breaks if the debt has to be serviced through a prolonged housing freeze.

Catalysts

First-quarter fiscal 2026 results, reported in mid-June, beat a low bar. GAAP net revenues dipped 1.7 percent to $800.3 million but topped estimates by about 1 percent, with a GAAP net loss of $13.7 million and an adjusted EBITDA margin of 7.1 percent that exceeded the high end of expectations. Revenue was hurt by roughly $45 million from tariff-related backorders and elevated special-order balances, which management expects to normalize by year-end and contribute about $75 million of revenue pickup in the second half.

Encouraged by the result, RH raised full-year fiscal 2026 guidance to revenue growth of 4.5 to 8.0 percent, an adjusted EBITDA margin of 14.2 to 16.0 percent, and adjusted free cash flow of $300 million to $400 million, while absorbing roughly 270 basis points of margin drag from international pre-opening and startup costs. The defining growth catalyst is the European expansion into Paris, London, and Milan, with RH England already posting about 76 percent year-over-year demand growth.

Near-term catalysts to watch: the reversal of the backorder drag in the second half, the trajectory of the housing market and high-end discretionary demand, tariff developments and their cost and supply-chain impact, the performance of the new European galleries, and progress on deleveraging given the 4.6 times net-debt-to-EBITDA balance sheet. Analyst sentiment is a Hold consensus with a wide target range of roughly $130 to $295, reflecting the high-variance, recovery-dependent setup.

Peer Cohorts (Per Segment, With Filing Citations)

Core business (reported)

Methodology Note

Fundamentals sourced from SEC EDGAR filings. Current price from Databento. The priced-in inversion and valuation x-ray are computed by the boothcheck engine; narrative composed by AI from the structured data.

View the full interactive RH report on boothcheck