HYATT HOTELS CORPORATION (H): what the price assumes

In the published model solve dated 2026-Q2, anchored at $172.25, HYATT HOTELS CORPORATION (H) is priced for today's economics sustained for ~14.6 years. boothcheck publishes no house fair value, target price, or buy/sell rating; individual model outputs and user-controlled scenarios are analytical inputs, not Boothcheck targets. Narrative composed 2026-08-08.

Generated: 2026-08-30 · Source: https://boothcheck.com/report/H

Headline

FieldValue
TickerH
CompanyHYATT HOTELS CORPORATION
Sector / IndustryConsumer Cyclical
Current price$172.25/sh
CompositionGross fees 17% / Owned and leased 19% / Distribution 13% / Other revenues 1% / Contra revenue -1% / Revenues for reimbursed costs 51%

What The Price Assumes (Inversion)

The assumption today's price embeds, recovered by inverting the valuation.

FieldValue
Inversion basiswhole-company
Operating margin (value-band context)4.7%
Operating margin today3.2%
Margin expansion (value-band)+1.5pp
Must persist for14.6y
Multiple paid86x operating income

The operating-margin figure is value-band context at year 12: derived from the framework's value band, a separate calculation — not part of the priced-in solve.

Solve inputs: computed at a 9.6% cost of capital; growth searched up to the 25% self-funding ceiling.

How unusual the bet is: n/a

ReferenceValue
cohort percentile (of 212 peers)100

Valuation X-Ray

Every valuation family lands below the price. The price therefore sits beyond what those standard frames encode.

How the valuation models price the stock relative to the market price. Price/FV above 1.0 means the market pays more than that lens defends (expensive); at or below 1.0 the lens can defend the price.

FamilyMedian price/FVModelsReads
Asset13.16x2expensive
Earnings12.82x2expensive
Relative11.41x2expensive
Growth1.27x3expensive

Families that call it expensive: Asset, Earnings, Relative

The models below discount at their own flat-beta convention rates (cost of equity 9.3%, WACC 7.7%); the inversion above states its own rate.

Per-Model Detail (n=9)

ModelFamilyFVPrice/FVApplicableMethodology
DCF Perpetual GrowthGrowth$41.834.12xyesFCF base $0.3B, growth 6% (input: historical growth), terminal g 4.0%, WACC 7.7%, 5yr projection
DCF Exit MultipleGrowth$152.981.13xyesExit EV/EBITDA: 62.2x / 64.2x / 66.2x (bear / base = today's held flat / bull), 5yr
Relative ValuationRelativenoP/E 39.6x (blended: static sector reference 18x + trailing (TTM) 211x), scenarios: 33.3x / 39.6x / 45.9x (bear / base = reference held flat / bull), EV/EBITDA 26.4x
Simple DDMGrowthno
Two-Stage DDMGrowthno
Simple Excess ReturnAsset$8.8319.51xyesBV/sh $34.18, ROE (TTM) 2.4%, ke 9.3%
Two-Stage Excess ReturnAsset$5.0733.97xyes5yr excess ROE then converge to ke=9.3% (excluded from median)
Discounted Future Market CapGrowth$135.731.27xyesRev $7.2B, growth 6% (input: historical growth; tapered), Terminal P/S: 2.0x / 2.3x / 2.7x (bear / base = today's held flat / bull, cap 8x)
Peter Lynch Fair ValueRelative$9.9617.29xyesEPS $0.83, growth 2% (input: historical EPS growth), PEG=105.45 (Overvalued)
Margin TrajectoryGrowthno
Earnings Power ValueEarningsno
Residual IncomeAsset$3.7146.43xyesBV $34.18 + 5yr PV of (ROE (TTM) 2.4% − Kₑ 9.3%) × BV; BV grows 1.6%/yr (excluded from median)
Graham NumberAsset$25.266.82xyes√(22.5 × EPS $0.83 × BVPS $34.18) — Graham's conservative floor
EV/EBITDA RelativeRelativenoEBITDA $0.31B × sector EV/EBITDA 12.0x
FCF YieldEarnings$0.0117225.00xyesFCF $252.0M / Kₑ 9.3% — zero-growth perpetuity (excluded from median)
SBC-Adj FCF YieldEarnings$0.0117225.00xyesSBC-adj FCF $0.18B (FCF $0.25B − SBC $0.07B) capitalized at Kₑ (excluded from median)
Ben Graham FormulaEarnings$26.786.43xyesEPS $0.83 × (8.5 + 2×15.0%) × (4.4 / 5.3%)
ROIC-Justified P/BAssetno
P/Sales SectorRelativenoRevenue $7.15B × sector P/S 2.5x
PEG Fair ValueRelative$31.135.53xyesEPS $0.83 × (PEG 1.5 × growth 25.0% (input: historical EPS growth)) → PE 37.5x
Earnings YieldEarnings$8.9719.20xyesEPS $0.83 / required return 9.3% (Rf 4.3% + ERP 5.0%)
Funds From Operations MultipleRelativeno
Clinical Phase NPVGrowthno
MertonAssetno
V5 Mechanicalno

Economic-Unit Decomposition (Sum Of The Parts)

One or more material disclosed units has unresolved economics. Unknown/general is not evidence of homogeneity: segment SOTP is primary but incomplete, consolidated cash flow may remain only a secondary cross-check when every unit shares an enterprise basis, and one sector multiple or target margin is withheld.

UnitRoleValuation basisRevenueReported profitValue evidenceStatus
Management and franchisingoperatingenterprise1.3B reported-currencywithheldunresolved no unit value
Owned and leasedoperatingenterprise1.4B reported-currencywithheldunresolved no unit value
Distributionoperatingenterprise0.9B reported-currencywithheldunresolved no unit value

No total common-equity value is stated. One or more material units lack a supported unit value. The displayed values are an indicative subtotal; consolidated debt and cash cannot be applied to a fraction of the company.

Solvency

FieldValue
Net debt$3.1b
Net debt / NOPAT (after-tax)22.30x
Net debt / operating income (pre-tax)13.36x
Interest coverage0.8x
Share count CAGR (buyback)-3.6%
Burning cashno

Bullet Takeaways

Bull Case

Hotel companies are normally valued the way buildings are valued. Replacement cost, cap rates, what the land underneath would fetch. That frame no longer fits this one, and the room count is the quickest way to see it. At the end of June the system held 1,559 properties and 377,886 rooms. Hyatt owned or leased 28 of those properties, holding 9,190 rooms. The rest belong to somebody else.

What Hyatt supplies is the brand, the reservation system, the loyalty programme and, in most cases, the staff who run the property. It takes a percentage. Gross fees were $1,198 million in fiscal 2025 against $1,099 million the year before. Net fees, after the amounts given back to owners, were $1,112 million against $1,030 million. Franchise and other fees alone came to $480 million. These are not rents on assets that have to be repainted every seven years. They are a slice of what the owner collects, and the arrangements are long: the annual filing puts the average remaining term of its management and hotel services agreements at 16 years for full service hotels, 13 years for select service hotels, and 12 years for all-inclusive resorts. A full service hotel signed this year remains under contract into the late 2030s.

The employment table makes the same point from a different direction. Of the colleagues working across the system, Hyatt says We directly employ approximately 50,000 of these colleagues. The remaining colleagues are employed by third-party owners and franchisees of Hyatt properties. Payroll for most of the estate sits on someone else's income statement. Capital spending follows the same logic, guided to roughly $135 million for 2026 against revenue running above $7 billion.

Growth, then, comes from signing hotels rather than buying them. The executed pipeline stood near 154,000 rooms at the end of the second quarter, up 10.0% on the year, against a system of 377,886. Net rooms growth over the trailing year was 3.9%, or 4.4% once the Playa rooms removed from the roster in the second half of 2025 are set aside. Demand cooperated as well. System-wide RevPAR rose 5.9% in the second quarter, with the United States up 6.7% and Asia Pacific outside Greater China up 10.3%. Because fees track what owners collect, a point of RevPAR arrives as fee income without Hyatt spending anything to get it.

None of this is visible in the bottom line yet, which is the part worth sitting with. Fiscal 2025 closed with a net loss attributable to Hyatt of $52 million on revenues of $7,101 million. Inside that year sat $173 million of transaction and integration costs, $40 million of asset impairments, and interest expense of $317 million against $180 million in 2024. Fiscal 2024 looked spectacular by comparison at $1,296 million of net income, but $1,245 million of that was gains on sales of real estate. One year was the cost of the transition and the other was the proceeds from it. Neither describes the fee engine. For 2026 management guides gross fees of $1,305 million to $1,335 million, growth of 9% to 11%, and net income of $250 million to $335 million.

The buildings left. The fees stayed.

Bear Case

The strength of a fee model is that somebody else buys the building. The weakness is that somebody else can also pick a different sign to hang on it. Hyatt states the exposure plainly in its annual filing: its growth strategy depends on attracting third-party owners and franchisees to our platform, and future arrangements with these third parties may be less favorable to us, depending on the terms offered by our competitors. The competitive fight in this business is over the fee rate, and the fee rate is not a disclosed number. It shows up later, in the fee line, after it has already moved.

Part of it is visible now. Hyatt reports gross fees and then deducts the amounts it returns to owners: $86 million in fiscal 2025, $69 million in 2024, $47 million in 2023. Across that latest year gross fees rose 9.0% while the giveback rose 24.6%. That is a small number growing faster than the large one it is subtracted from, and it is the cleanest disclosed evidence of what winning a signing can cost.

The fee structure caps the good years too. The filing notes that During periods of increasing demand, we do not share fully in the incremental profits of hotel operations for hotels we manage for third-party owners, because the arrangements lean on a base fee tied to revenue rather than to owner profit. An asset-light operator gives up the upside of the cycle along with the downside. That is the trade, and it is a reasonable one, but it means the fee stream is a slower-moving asset than a hotel portfolio in a boom.

Asset-light is also not liability-light. Hyatt guarantees operating results to some owners, and discloses that Under these performance guarantees, we may be required to fund up to $34 million within the next 12 months and up to $98 million thereafter. Separately, agreements picked up through acquisitions carry performance guarantees running to expiry dates between 2027 and 2045, and the filing says contract terms limit the exposure in ways that leave the company unable to reasonably estimate its maximum potential future payments. Those obligations bite hardest exactly when hotel profits disappoint, which is when a fee business would otherwise look defensive.

Against that sits what today's price asks for. Every standard family of valuation method lands below it. Book value stands near $34 a share. The trailing year produced a return on equity of 2.4%, which is roughly what happens when integration charges and a doubled interest bill arrive in the same twelve months. Approaches built on book value therefore sit at about a seventh of the price, earnings-power approaches working from $0.83 of trailing earnings a share sit lower still, and peer-multiple approaches land near a fifth. Forward-growth approaches are the only ones that reach the price, and their route is revenue compounding at 6% with the multiple applied to it left where it stands. That is a defensible thing to model. It is also the assumption under examination rather than evidence for it.

The balance sheet does not offer much cushion. At June 30, 2026 the company held 537 million dollars of cash against long-term borrowings of 3,676 million dollars and 605 million dollars falling due within the year. Interest expense in fiscal 2025 was $317 million, up from $180 million, which is what financing the Playa acquisition did to the run rate. Equity method investments stood at 196 million dollars, real but too small to matter against a company of this size. The 2024 real-estate gains that flattered the reported profit are, by definition, not repeatable: the assets that produced them are sold.

An owner who walks takes the fee with them. There is no building left behind to sell.

Valuation

Fifteen years is a long time to hold a growth rate. That, roughly, is the horizon today's price implies for company-wide profit growth, and it implies it at the top of what the business could fund out of its own cash flow rather than at some comfortable middle pace. The arithmetic is sensitive: each percentage point of growth given up adds about two and a half years to the horizon, computed on a 9.7% cost of capital.

How unusual that is depends on which question is asked. On pace alone it is not unusual at all, because the near-term rate sits inside what Hyatt has recently delivered. On persistence it is demanding. Of companies growing at comparable speed, only about 14% held it for a decade. The reading here rests on Hyatt's own record and on that survival rate, not on where hotel peers currently trade, which makes it a narrower claim rather than a gentler one.

Every family of method lands below the price, which is the shape that appears when the trailing base a method feeds on has been compressed. Book value sits near $34 a share and the trailing year's return on equity was 2.4%, a figure produced by a year carrying integration charges and a much larger interest bill. Approaches resting on those inputs land close to a seventh of the price. Earnings-power approaches work from $0.83 of trailing earnings a share and land further below still, while peer-multiple approaches sit around a fifth. Forward-growth approaches reach nearest of the four. Their route runs through a top line that compounds at 6% a year, with the multiple applied to it held where it stands.

Those denominators deserve translation before they are used. Trailing earnings for this company currently absorb $173 million of transaction and integration costs, $40 million of impairments, and an interest bill that nearly doubled in fiscal 2025, while the fee lines underneath grew 8% and are guided to grow 9% to 11% in 2026. A method that reads the trailing year literally is describing the transition, not the business the transition produced. A method that projects forward is describing the business but assuming the transition worked. The honest position is that the two disagree because the accounts are mid-change, and the change resolves in the fee line over the next several reporting periods rather than in any model.

What is not ambiguous is the balance sheet. Cash of 537 million dollars at June 30, 2026 sat against long-term borrowings of 3,676 million dollars, with a further 605 million dollars maturing inside the year, and total equity of 3,624 million dollars. Fiscal 2025 interest expense of $317 million was carried by a year that reported a loss. Management guides 2026 net income to a range of $250 million to $335 million, which would cover that bill with room, and returned $175 million to shareholders through dividends and repurchases in the first half. The cushion is adequate rather than generous, and it is thinner than it was before the Playa purchase.

Catalysts

The second quarter landed on July 30, 2026. System-wide RevPAR rose 5.9% against the prior-year quarter, net income attributable to Hyatt was $110 million, and diluted earnings were $1.14 a share. The executed pipeline reached roughly 154,000 rooms, 10.0% above the same point in 2025. That pipeline is the closest thing this business has to a backlog, since a signed contract becomes fee revenue only once the hotel opens.

Management lifted the United States RevPAR outlook on the print, now expecting 3% to 4% growth for the full year, inside a system-wide range of 3.5% to 4.5%. The company attributed the second-quarter strength in the United States partly to the FIFA World Cup, which is a one-off by construction. The room-growth guide moved the other way: net rooms growth of roughly 6% for 2026, adjusted to reflect openings weighted toward the back half of the year and the possibility that some slip into early 2027. Openings that slide do not disappear, but they do move fee income into a later year.

Mexico is the soft spot to track. All-inclusive Net Package RevPAR fell 1.2% in the quarter, and management said booking trends there continue to improve sequentially while the pace of recovery has been slower than previously anticipated. That matters more than it once did, because the Playa acquisition concentrated more of the system in exactly those resorts. On capital return, the company paid out and repurchased $175 million in the first half and declared a dividend to holders of record as of August 27, 2026.

Peer Cohorts (Per Segment, With Filing Citations)

Core business (reported)

Methodology Note

Fundamentals sourced from SEC EDGAR filings. Current price from Databento. The priced-in inversion and valuation x-ray are computed by the boothcheck engine; narrative composed by AI from the structured data.

Sources

Q2 2026 earnings release, July 30, 2026 · 2026 outlook, Q2 2026 earnings release, July 30, 2026

View the full interactive H report on boothcheck