DUTCH BROS INC. (BROS): what the price assumes

In the published model solve dated 2026-Q2, anchored at $50.05, DUTCH BROS INC. (BROS) is priced for today's economics sustained for ~13.1 years. boothcheck publishes no house fair value, target price, or buy/sell rating; individual model outputs and user-controlled scenarios are analytical inputs, not Boothcheck targets. Narrative composed 2026-07-25.

Generated: 2026-08-30 · Source: https://boothcheck.com/report/BROS

Headline

FieldValue
TickerBROS
CompanyDUTCH BROS INC.
Sector / IndustryConsumer Cyclical
Current price$50.05/sh
CompositionCompany-operated shops 92% / Franchising 7% / Other 0%

What The Price Assumes (Inversion)

The assumption today's price embeds, recovered by inverting the valuation.

FieldValue
Inversion basiswhole-company
Operating margin (value-band context)7.6%
Operating margin today9.6%
Margin compression (value-band)-2.0pp
Must persist for13.1y
Multiple paid42x operating income

The operating-margin figure is value-band context at year 5: derived from the framework's value band, a separate calculation — not part of the priced-in solve.

Solve inputs: computed at a 11.5% cost of capital; growth searched up to the 25% self-funding ceiling.

How unusual the bet is: elevated (limited comparison data)

ReferenceValue
vs own history+0.55σ
cohort percentile (of 212 peers)94

Valuation X-Ray

Asset, earnings-power and peer-multiple models all land far below the price; ONLY the growth-DCF reaches it. The bet is durable compounding the static frames structurally cannot price (a moat/durability premium).

How the valuation models price the stock relative to the market price. Price/FV above 1.0 means the market pays more than that lens defends (expensive); at or below 1.0 the lens can defend the price.

FamilyMedian price/FVModelsReads
Asset5.91x5expensive
Earnings6.43x3expensive
Relative3.82x2expensive
Growth0.70x3justifies

Families that justify the price: Growth Families that call it expensive: Asset, Earnings, Relative

The models below discount at their own flat-beta convention rates (cost of equity 9.3%, WACC 8.7%); the inversion above states its own rate.

Per-Model Detail (n=13)

ModelFamilyFVPrice/FVApplicableMethodology
DCF Perpetual GrowthGrowth$80.730.62xyesFCF base $0.3B, growth 25% (input: historical growth), terminal g 4.0%, WACC 8.7%, 7yr projection
DCF Exit MultipleGrowth$66.110.76xyesExit EV/EBITDA: 19.6x / 22.6x / 25.6x (bear / base = today's held flat / bull), 7yr
Relative ValuationRelativenoP/E 40.94x (blended: static sector reference 28x + trailing (TTM) 71x), scenarios: 32.8x / 40.9x / 49.1x (bear / base = reference held flat / bull), EV/EBITDA 18x
Simple DDMGrowthno
Two-Stage DDMGrowthno
Simple Excess ReturnAsset$7.616.58xyesBV/sh $6.08, ROE (TTM) 11.6%, ke 9.3%
Two-Stage Excess ReturnAsset$8.475.91xyes5yr excess ROE then converge to ke=9.3%
Discounted Future Market CapGrowth$71.680.70xyesRev $1.9B, growth 29% (input: historical growth; tapered), Terminal P/S: 2.8x / 3.5x / 4.2x (bear / base = today's held flat / bull, cap 12x)
Peter Lynch Fair ValueRelative$8.645.79xyesEPS $0.72, growth 2% (input: historical EPS growth), PEG=39.96 (Overvalued)
Margin TrajectoryGrowthno
Earnings Power ValueEarnings$0.015005.00xyesNormalized EBIT (5y avg op income, one-time charges added back) $0.06B × (1−21%) / WACC 8.7% → EPV (no growth) (excluded from median)
Residual IncomeAsset$8.645.79xyesBV $6.08 + 5yr PV of (ROE (TTM) 11.6% − Kₑ 9.3%) × BV; BV grows 7.5%/yr
Graham NumberAsset$9.925.05xyes√(22.5 × EPS $0.72 × BVPS $6.08) — Graham's conservative floor
EV/EBITDA RelativeRelativenoEBITDA $0.31B × sector EV/EBITDA 18.0x
FCF YieldEarnings$3.7613.31xyesFCF $95.0M / Kₑ 9.3% — zero-growth perpetuity
SBC-Adj FCF YieldEarnings$2.0124.90xyesSBC-adj FCF $0.07B (FCF $0.10B − SBC $0.02B) capitalized at Kₑ (excluded from median)
Ben Graham FormulaEarnings$23.232.15xyesEPS $0.72 × (8.5 + 2×15.0%) × (4.4 / 5.3%)
ROIC-Justified P/BAsset$2.9317.08xyesBV $6.08 × (ROIC 4.2% / WACC 8.7%)
P/Sales SectorRelativenoRevenue $1.88B × sector P/S 4.5x
PEG Fair ValueRelative$27.001.85xyesEPS $0.72 × (PEG 1.5 × growth 25.0% (input: historical EPS growth)) → PE 37.5x
Earnings YieldEarnings$7.786.43xyesEPS $0.72 / required return 9.3% (Rf 4.3% + ERP 5.0%)
Funds From Operations MultipleRelativeno
Clinical Phase NPVGrowthno
MertonAssetno
V5 Mechanicalno

Economic-Unit Decomposition (Sum Of The Parts)

One or more material disclosed units has unresolved economics. Unknown/general is not evidence of homogeneity: segment SOTP is primary but incomplete, consolidated cash flow may remain only a secondary cross-check when every unit shares an enterprise basis, and one sector multiple or target margin is withheld.

UnitRoleValuation basisRevenueReported profitValue evidenceStatus
Company-operated shopsoperatingenterprise$1.5bwithheldunresolved no unit value
Franchising and otheroperatingenterprise$128.8mwithheldunresolved no unit value

No total common-equity value is stated. One or more material units lack a supported unit value. The displayed values are an indicative subtotal; consolidated debt and cash cannot be applied to a fraction of the company.

Solvency

FieldValue
Net debt$342.9m
Net debt / NOPAT (after-tax)2.41x
Net debt / operating income (pre-tax)1.90x
Share count CAGR (dilution)27.5%
Burning cashno

Interest expense is not separately reported in the latest filings, so interest coverage cannot be computed.

Bullet Takeaways

Bull Case

One number decides this company, and taken on its own it is the wrong one. Revenue expanded 28.4% over the trailing year, which is the figure everybody quotes. Across that same stretch, and this is the half that matters, the trailing operating margin held at 9.7%. Fast-growing restaurant chains that own their own locations almost never manage both at once, because opening shops is expensive and new shops drag the average down. The comparison inside the cohort makes the point: CAVA grew 24.1% at a 5.0% operating margin and SHAK grew 16.2% at 3.8%. Dutch Bros is growing faster than either and converting more of each dollar while doing it.

The mechanism behind that is the format. A drive-thru beverage stand is small, cheap to build relative to a full restaurant, and staffed for throughput rather than table service. The company has been layering digital on top of it: order-ahead capability is now implemented in over 95% of shops, per the FY2025 10-K, and Dutch Rewards, the app-based loyalty programme, gives the company a direct line to repeat customers that a coffee stand would not otherwise have. The filing describes the operating philosophy candidly, noting that the majority of new shops each year "will continue to be company-operated shops" with "all operators recruited from within our organization". Growing your own managers is slower than franchising and produces a more consistent experience, which is what a brand built on service speed actually sells.

The menu is not finished expanding either. The company reports that it "began testing hot food offerings in a limited number of shops", which is an attempt to claim a daypart the format currently gives away. Beverage-only stands earn nothing at lunch. If food works even modestly, the incremental revenue lands on a shop whose rent and staffing are already paid for.

Management's forecasting record supports taking their plans seriously. Since 2021 they have raised guidance on 9 separate occasions and reaffirmed it on 2, with no cuts. That is not proof of durability, but a company that has never had to walk back a number in five years of public life is telling you something about how it sets them.

The last piece is the one the market is actually paying for. Only the forward cash-flow methods reach today's price, which means the bet is on compounding that lasts rather than on the current year's earnings. The bull case accepts that framing rather than resisting it. Dutch Bros has a format that works in the markets it has entered, a manager pipeline it grows internally, and a menu with an unclaimed daypart. Whether that supports a decade and a half of expansion is the question. Whether the machine works today is not.

Bear Case

Starbucks has 38.5 billion dollars of revenue and thousands of drive-thru locations. CAVA and SHAK are raising and spending capital to open units in the same markets. None of them needs permission to build a small building with a window and sell a cold sweet coffee drink out of it, and Dutch Bros knows it. The FY2025 10-K names the exposure directly, warning that if "our competitors begin to evolve their business strategies and adopt aspects of the Dutch Bros business model, such as our drive-thru convenience, digital ordering, and similar product offerings or branding", the business could be harmed. There is no patent on a drive-thru lane. The moat, such as it is, consists of brand affection and staff speed, and both are copyable by anyone willing to spend on them.

That matters because of what the price requires. At today's level the market pays roughly 56 times company-wide operating income, and inverting that gives a demanding answer: operating profit compounding at the fastest rate the company can fund internally for about 16.3 years. The near-term pace is not the problem, since the company has recently delivered it. Sixteen years of it is the problem. Only about 14% of comparable fast growers sustained that pace even a decade. And the multiple itself sits at the very top of the restaurant peer distribution, well beyond the upper quartile, so the market is not merely paying up within a category, it is paying more than anyone in the category.

The expansion also gets harder from here, and the filing says so. The company plans to keep opening company-operated shops "in markets, including in markets where we have little or no operating experience", and it cautions that past same-shop sales "may not be indicative of future results". The early markets were the Pacific Northwest and the Southwest, where the brand was already known. Texas and the Southeast are somebody else's home turf, and a customer with no prior affection for the brand is a customer who compares on price and convenience alone.

Input costs are outside the company's hands. The 10-K explains that the arabica it buys "tends to trade on a negotiated basis at a premium above the \"C\" price\", and that if there is a lag between cost increases and menu price increases, "our operating results could be" hurt. Passing coffee inflation to a customer buying a discretionary four-dollar drink is not the same as passing it to a customer buying groceries. There is a ceiling, and nobody knows where it is until they hit it.

The balance sheet is not dangerous, but it is no longer empty. Net borrowings run about 352.9 million dollars on the funded-debt measure, and closer to 899 million once the operating leases on all those shops are counted, which for a business whose growth model is signing more leases is the more honest number. The credit facility carried an interest rate of approximately 4.92% as of March 31, 2026. None of that threatens solvency. It does mean the shop-opening programme is now partly funded rather than entirely self-financed, and a growth story that needs external money is a growth story with a second master.

Valuation

The price is a statement about time. At 63.99 dollars a share, the market pays roughly 56 times what the business currently earns at the operating line, and that multiple resolves into a specific claim: operating profit compounding at the maximum rate the company can fund from its own cash flow, held for about 16.3 years. That is longer than most restaurant concepts stay fashionable.

The near-term rate is not the stretch. Dutch Bros has recently grown at that pace: revenue rose 28.4% over the trailing year, and the shops producing that growth managed it while holding a trailing operating margin of 9.7%. The stretch is persistence. Of companies that have grown that fast, only about 14% kept it going even ten years, and the priced-in horizon here runs well past that. Each additional percentage point of growth would shorten the required runway by roughly 2.46 years, which cuts both ways: a genuine acceleration relieves a great deal of the pressure, and a modest disappointment adds years the price has no room for.

Where the methods land tells you what kind of bet this is. The forward cash-flow methods are the only ones that reach today's price. Everything else is far beneath it: the price sits at more than eight times the asset-value reading and over nine times the earnings-power reading, and about 71% above where peer multiples land. That is the signature of a durability premium. Static frames value what a business earns now, and this one is being priced almost entirely on what it earns in the 2030s. There is nothing incoherent about that as a position. It simply cannot be defended with trailing arithmetic, and the report will not pretend otherwise.

The cohort comparison sharpens where the premium comes from. Among the fast growers, CAVA runs a 5.0% operating margin and SHAK 3.8%, so Dutch Bros' 9.7% is genuinely better company economics at a faster growth rate. Among the mature operators, CMG earns 15.3% and WING 27.0%, which is where a successful concept eventually lands once the build-out slows. The market is pricing Dutch Bros as though it walks the second path while still growing at the first group's pace. Both halves have to happen.

The balance sheet buys some time but not much. Net borrowings of about 352.9 million dollars on funded debt, or roughly 899 million counting the operating leases behind the shop base, sit against 263.5 million of liquid assets, and the term loan and revolver carried approximately 4.92% interest as of March 31, 2026. Leverage of about 2.18 times operating profit is modest. What the balance sheet cannot do is create years, and years are the scarce input in this price.

Catalysts

One change worth knowing about arrived quietly in the accounting. Starting in 2026 the company redefined how it reports its two headline operating metrics: average unit volumes are now determined on a trailing twelve-month basis for both systemwide and company-operated shops, and same shop sales measure the comparable base of shops open at least 15 complete months as of the first day of the quarterly period. A redefinition of the growth metric in the middle of a growth story is not an accusation of anything, but it does mean this year's same-shop numbers are not straightforwardly comparable to prior years, and readers who track that line should know why.

The menu experiment is the operational catalyst with the most upside attached. The company disclosed that it began testing hot food in a limited number of shops, and separately that order-ahead capability now runs in over 95% of the base. Those two things work together: a beverage stand that can take a food order in advance is solving the throughput problem that would otherwise make food impossible in a drive-thru lane. Evidence on whether it works will show up in average unit volumes before it shows up anywhere else.

On the financing side, the 2025 credit facility is now the marginal funding source for the shop programme, with the term loan and revolving loan both bearing interest at approximately 4.92% as of March 31, 2026, 50 million dollars drawn on the revolver, and an interest rate swap with a notional amount of approximately 58 million dollars hedging part of the term loan. The pace at which that facility gets drawn is the cleanest available read on whether new-shop construction is outrunning the cash the existing shops throw off.

Peer Cohorts (Per Segment, With Filing Citations)

Company-operated shops (reported)

Franchising and other (reported)

Methodology Note

Fundamentals sourced from SEC EDGAR filings. Current price from Databento. The priced-in inversion and valuation x-ray are computed by the boothcheck engine; narrative composed by AI from the structured data.

Sources

Q1 2026 Form 10-Q · FY2025 Form 10-K

View the full interactive BROS report on boothcheck