PRUDENTIAL PLC vs SUN LIFE FINANCIAL INC, two Insurance stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Two life insurers, both earning on investment spread over long-dated liabilities. Prudential plc, the Asian book, runs the richer profile: a 35.85% net margin and 19.28% return on equity against Sun Life's 9.03% and 14.84%. The market pays up for it, 3.21 times book against Sun Life's 2.34, though on earnings they sit near, 17.26 times for Prudential plc and 17.18 for Sun Life. Prudential plc is the larger house at $68.7B against $43.9B. One chases Asian growth markets, the other Canadian life and wealth, and neither yield is listed here, so the split rests on margin, returns, and book pricing.
Comparison updated 2026-07-11.
| Metric | PUK | SLF |
|---|---|---|
| Price | $28.13 | $79.94 |
| Market cap | $72.6B | $45.0B |
| Sector | Financial Services | Financial Services |
| Stage | Mature | Growth |
| P/E | 18.2 | 17.6 |
| P/B | 3.40 | 2.40 |
| P/S | 6.32 | 1.46 |
| EV/EBITDA | 16.7 | — |
| Revenue growth | -10.1% | +18.1% |
| Operating margin | 28.8% | — |
| Net margin | 35.9% | 9.0% |
| Return on equity | 19.3% | 14.8% |
| Return on assets | 1.9% | 0.9% |
| Debt / equity | 0.00 | 0.00 |
| Piotroski F (quality) | 6 / 9 | 8 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.