American International Group, Inc. vs PRUDENTIAL PLC, two Insurance stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
AIG is a property and casualty writer at heart, its general insurance results turning on underwriting margin and reserves. Prudential plc sells long-dated life and savings across Asia, living on investment spread rather than loss ratios. Prudential plc's numbers glitter more: a 35.85% net margin and 19.28% return on equity against AIG's 11.86% and 7.82%. The market has noticed, pricing the Asian insurer at 3.21 times book and 17.26 times earnings while AIG trades at 1.01 times book and 13.31 times earnings. That book multiple gap is the headline. AIG returns cash through a 2.31% dividend; Prudential plc's yield is absent from these figures.
Comparison updated 2026-07-11.
| Metric | AIG | PUK |
|---|---|---|
| Price | $79.12 | $28.13 |
| Market cap | $42.9B | $72.6B |
| Sector | Financial Services | Financial Services |
| Stage | Mature | Mature |
| P/E | 13.9 | 18.2 |
| P/B | 1.06 | 3.40 |
| P/S | 1.61 | 6.32 |
| EV/EBITDA | — | 16.7 |
| Revenue growth | -2.1% | -10.1% |
| Operating margin | — | 28.8% |
| Net margin | 11.9% | 35.9% |
| Return on equity | 7.8% | 19.3% |
| Return on assets | 2.0% | 1.9% |
| Dividend yield | 2.2% | — |
| Debt / equity | 0.00 | 0.00 |
| Piotroski F (quality) | 8 / 9 | 6 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.