HONDA MOTOR CO., LTD. vs Rivian Automotive, Inc. / DE, two Auto Manufacturers stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
What is priced in: Honda at 7.5 times earnings, a profitable Japanese incumbent priced cheap, Rivian at no clean multiple, an EV startup priced on its potential to survive and scale. Honda nets 4.16% of revenue and earns 7.15% on equity; Rivian posts a negative 72.8% net margin and negative 90.8% return on equity, the structural burn of building an EV maker from scratch. Honda runs debt-free (ex-finance); Rivian carries 1 turn and burns cash, a negative 15.6% free-cash figure. The pair prices an established manufacturer against an unprofitable challenger; Honda's proven economics trade at a low single-digit multiple, Rivian's losses at a valuation resting entirely on its future, and the two share only the ambition to put wheels on the road.
Comparison updated 2026-07-11.
| Metric | HMC | RIVN |
|---|---|---|
| Price | $26.84 | $15.64 |
| Market cap | $41.8B | $19.5B |
| Sector | Auto Manufacturers | Auto Manufacturers |
| Stage | Mature | Growth |
| P/E | 7.5 | — |
| P/B | 0.50 | 4.41 |
| P/S | 0.29 | 3.53 |
| EV/EBITDA | 0.6 | — |
| Revenue growth | +13.4% | +19.1% |
| Gross margin | — | 8.6% |
| Operating margin | 5.6% | -63.8% |
| Net margin | 4.2% | -72.8% |
| Return on equity | 7.2% | -90.8% |
| Return on assets | 2.9% | -28.3% |
| Return on invested capital | 6.6% | -33.9% |
| FCF yield | -3.5% | -15.6% |
| Dividend yield | 5.9% | — |
| Debt / equity | 0.00 | 1.00 |
| Current ratio | 1.36 | 2.10 |
| Altman Z (solvency) | 1.67 | -1.00 |
| Piotroski F (quality) | 6 / 9 | 1 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.