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EBAY vs V stock comparison

eBay Inc. vs VISA INC., two Internet Retail stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.

Where EBAY and V diverge most: on debt / equity, EBAY reads 0.17 and V reads 0.67; on p/s, EBAY reads 4.36 and V reads 15.82. The rest of the comparable metrics sit closer together. On valuation, today's EBAY price has a different growth bar priced in than V (+12.5% implied for EBAY vs +20.9% for V); the higher figure is the steeper assumption to clear, not a better or worse stock. What EBAY's price implies is a bet that sits within the historical range (whole-company basis). What V's price implies is a somewhat stretched bet versus history (whole-company basis). The bull and bear cases for each are in their full reports below.

EBAY vs V: the numbers

MetricEBAYV
Price$114.01$366.07
Market cap$50.6B$680.9B
SectorInternet RetailInternet Retail
StageMatureMature
Implied growth (priced in)+12.5%+20.9%
P/E25.9
P/B11.4719.09
P/S4.3615.82
EV/EBITDA20.525.1
Revenue growth+12.5%+14.4%
Gross margin74.0%
Operating margin19.8%64.4%
Net margin17.6%51.7%
Return on equity46.2%62.4%
Return on assets11.4%23.4%
Return on invested capital36.5%37.0%
FCF yield4.8%3.1%
Dividend yield0.2%
Debt / equity0.170.67
Current ratio1.221.09
Altman Z (solvency)6.196.93
Piotroski F (quality)8 / 96 / 9
Full EBAY report → Full V report →
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.