COLUMBIA SPORTSWEAR COMPANY vs UNDER ARMOUR, INC., two Apparel stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Under Armour is bleeding through a turnaround, no positive earnings to price and a return on equity near -35%, so its stock at 1.82 times book is a recovery bet. Columbia Sportswear is quietly profitable by contrast, a 4.98% net margin and 10.7% on equity, and it trades at 20.54 times earnings and 2.15 times book. Columbia yields a healthy 5.13% in free cash flow while Under Armour burns cash at -6.31%. Columbia holds no debt; Under Armour carries 1.27. The outdoor maker pays a 1.86% dividend from real profits; the athletic name asks investors to wait for profits to return.
Comparison updated 2026-07-11.
| Metric | COLM | UA |
|---|---|---|
| Price | $62.99 | $6.62 |
| Market cap | $3.3B | $2.8B |
| Sector | Apparel | Apparel |
| Stage | Mature | Mature |
| Implied growth (priced in) | -2.9% | — |
| P/E | 20.1 | — |
| P/B | 2.10 | 1.99 |
| P/S | 0.98 | 0.57 |
| EV/EBITDA | 11.6 | 46.4 |
| Revenue growth | +1.3% | -3.7% |
| Gross margin | 50.7% | 42.0% |
| Operating margin | 5.4% | -2.9% |
| Net margin | 5.0% | -10.0% |
| Return on equity | 10.7% | -35.0% |
| Return on assets | 6.6% | -11.2% |
| Return on invested capital | 9.3% | -0.4% |
| FCF yield | 5.3% | -5.8% |
| Dividend yield | 1.9% | — |
| Debt / equity | 0.00 | 1.27 |
| Current ratio | 3.07 | 1.62 |
| Altman Z (solvency) | 4.82 | 2.01 |
| Piotroski F (quality) | 4 / 9 | 1 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.