Amer Sports, Inc. vs COLUMBIA SPORTSWEAR COMPANY, two Apparel stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Amer Sports sells premium sporting gear under Arc'teryx, Salomon and Wilson, and the market pays up for it at 44.36 times earnings and 3.26 times book. Columbia Sportswear, the workhorse of the outdoor rack, trades at 20.54 times earnings and 2.15 times book while paying 1.86%. The gap in valuation is not matched by the gap in returns. Columbia earns 10.7% on equity, Amer Sports 7.57%, and Columbia's 4.98% net margin actually beats Amer's 6.71% by less than it looks once size is set aside. Amer is a $19.0B story about brand momentum; Columbia is a $3.4B business the crowd already knows well.
Comparison updated 2026-07-11.
| Metric | AS | COLM |
|---|---|---|
| Price | $34.84 | $62.99 |
| Market cap | $19.4B | $3.3B |
| Sector | Apparel | Apparel |
| Stage | Growth | Mature |
| Implied growth (priced in) | — | -2.9% |
| P/E | 45.3 | 20.1 |
| P/B | 3.33 | 2.10 |
| P/S | 2.95 | 0.98 |
| EV/EBITDA | 26.7 | 11.6 |
| Revenue growth | +26.3% | +1.3% |
| Gross margin | 57.7% | 50.7% |
| Operating margin | 10.8% | 5.4% |
| Net margin | 6.7% | 5.0% |
| Return on equity | 7.6% | 10.7% |
| Return on assets | 4.4% | 6.6% |
| Return on invested capital | 7.8% | 9.3% |
| FCF yield | 2.6% | 5.3% |
| Dividend yield | — | 1.9% |
| Debt / equity | 0.00 | 0.00 |
| Current ratio | 1.50 | 3.07 |
| Altman Z (solvency) | 3.60 | 4.82 |
| Piotroski F (quality) | 8 / 9 | 4 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.