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CNO vs PFG stock comparison

CNO Financial Group, Inc. vs PRINCIPAL FINANCIAL GROUP INC, two Managed Care stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.

Principal earns 13.2% on equity to CNO's 9.8%, and both do it the insurance way, on thin returns over enormous asset bases, 0.5% and 0.6% on assets. The businesses rhyme at different registers: Principal manages retirement plans and group benefits at $24B of market value, CNO sells life and supplemental health policies to middle-income seniors at $5B. The market prices them close, 15.5 and 21.1 times earnings, with the premium oddly on the smaller franchise. Principal pays the bigger dividend, 2.9% against 1.3%, and shows the bigger float-flattered cash figure, 15.8% against 13.6%. Two unglamorous compounders in adjacent aisles; the six-turn spread is hard to defend off these pages alone.

Comparison updated 2026-07-10.

CNO vs PFG: the numbers

MetricCNOPFG
Price$52.52$107.80
Market cap$5.0B$23.7B
SectorManaged CareManaged Care
StageMatureMature
P/E21.115.5
P/B2.022.00
P/S1.121.54
EV/EBITDA7.6
Revenue growth+5.0%-0.2%
Operating margin12.6%
Net margin5.4%10.1%
Return on equity9.8%13.2%
Return on assets0.6%0.5%
Return on invested capital18.0%
FCF yield13.6%15.8%
Dividend yield1.3%2.9%
Debt / equity0.000.33
Altman Z (solvency)0.300.17
Piotroski F (quality)7 / 96 / 9
Full CNO report → Full PFG report →
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.