British American Tobacco p.l.c. vs Monster Beverage Corp, two Food & Beverage stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Monster Beverage sells energy drinks to a growing, youthful market; British American Tobacco sells cigarettes to a shrinking one. Both keep a lot of each sale, Monster 23.11% and BTI a wider 30.32%, and both run without net debt. The market's verdict on their futures could not be plainer in the book multiple: Monster at 10.89 times against BTI's 2.25. Monster's trailing earnings multiple is not meaningful here, but its 23.28% return on equity edges BTI's 16.13%. BTI's payoff is cash today, a 5.34% free cash yield against Monster's 2.18%. Monster is the smaller name at $95.1B versus BTI's $137.3B, yet the market clearly prizes its runway over the tobacco harvest.
Comparison updated 2026-07-11.
| Metric | BTI | MNST |
|---|---|---|
| Price | $60.01 | $97.37 |
| Market cap | $131.2B | $96.2B |
| Sector | Food & Beverage | Food & Beverage |
| Stage | Mature | Growth |
| Implied growth (priced in) | — | +29.2% |
| P/E | 13.5 | — |
| P/B | 2.15 | 11.03 |
| P/S | 4.05 | 10.94 |
| EV/EBITDA | 10.0 | 36.1 |
| Revenue growth | +0.0% | +18.1% |
| Gross margin | — | 55.0% |
| Operating margin | 39.0% | 31.0% |
| Net margin | 30.3% | 23.1% |
| Return on equity | 16.1% | 23.3% |
| Return on assets | 7.1% | 18.7% |
| Return on invested capital | 16.4% | 22.4% |
| FCF yield | 5.6% | 2.1% |
| Debt / equity | 0.00 | 0.00 |
| Current ratio | 0.87 | 3.26 |
| Altman Z (solvency) | 6.81 | 8.77 |
| Piotroski F (quality) | 6 / 9 | 7 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.