Alibaba Group Holding Limited vs Trip.com Group Limited, two Internet Retail stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Both are Chinese ADRs, both carry no meaningful debt, and both trade close to book, Alibaba at 1.41 times and Trip.com at 1.16. There the resemblance thins. Alibaba spans commerce and cloud; Trip.com sells travel bookings. Trip.com posts a 53.27% net margin that likely folds in investment gains and should be read carefully, next to Alibaba's cleaner 10.12%. On returns, Trip.com earns 19.31% on equity against Alibaba's 9.26%, and converts more of its price to cash, 6.81% versus 4.84%. Alibaba shows a 14.85 earnings multiple; Trip.com's frame omits one. Two China plays, one broad and reinvesting, the other narrower and travel-tied.
Comparison updated 2026-07-11.
| Metric | BABA | TCOM |
|---|---|---|
| Price | $112.33 | $42.79 |
| Market cap | $270.1B | $29.9B |
| Sector | Internet Retail | Internet Retail |
| Stage | Mature | Growth |
| Implied growth (priced in) | -0.2% | — |
| P/E | 17.6 | — |
| P/B | 1.67 | 1.21 |
| P/S | 1.82 | 3.34 |
| EV/EBITDA | 20.8 | 12.2 |
| Revenue growth | +2.6% | +36.8% |
| Gross margin | — | 80.5% |
| Operating margin | 4.9% | 25.3% |
| Net margin | 10.1% | 53.3% |
| Return on equity | 9.3% | 19.3% |
| Return on assets | 5.4% | 12.4% |
| Return on invested capital | 3.4% | 6.1% |
| FCF yield | 4.1% | 6.5% |
| Debt / equity | 0.00 | 0.18 |
| Current ratio | 1.28 | 1.55 |
| Altman Z (solvency) | 2.13 | 1.94 |
| Piotroski F (quality) | 4 / 9 | 5 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.