AMAZON COM INC vs WILLIAMS-SONOMA, INC., two Retail stocks. A side-by-side on valuation, growth, margins, returns, and what each price is betting.
Amazon is the $2507.5B everything-store-plus-cloud, priced at 27.58 times earnings while spending its cash faster than it collects it, free cash yield at -0.1%. Williams-Sonoma sells kitchenware and furniture through its own brands, a $28.7B retailer that carries no net debt at all and keeps a striking 13.81% of revenue as profit. That margin runs well above Amazon's 8.92%, the reward of selling higher-ticket home goods under labels shoppers seek out. Williams-Sonoma yields 3.81% in free cash and 1.1% in dividends. Amazon asks for patience and reinvestment; the furniture seller already prints cash and returns some of it every quarter.
Comparison updated 2026-07-11.
| Metric | AMZN | WSM |
|---|---|---|
| Price | $245.35 | $221.72 |
| Market cap | $2.67T | $26.6B |
| Sector | Retail | Retail |
| Stage | Mature | Mature |
| Implied growth (priced in) | — | +33.2% |
| P/E | 29.4 | 24.9 |
| P/B | 6.04 | 14.22 |
| P/S | 3.59 | 3.37 |
| EV/EBITDA | 17.3 | 17.6 |
| Revenue growth | +14.2% | +1.8% |
| Gross margin | — | 44.0% |
| Operating margin | 13.1% | 16.2% |
| Net margin | 8.9% | 13.8% |
| Return on equity | 15.0% | 58.2% |
| Return on assets | 7.2% | 21.5% |
| Return on invested capital | 11.9% | 58.7% |
| FCF yield | -0.1% | 4.1% |
| Dividend yield | — | 1.2% |
| Debt / equity | 0.28 | 0.00 |
| Current ratio | 1.18 | 1.33 |
| Altman Z (solvency) | 7.38 | 7.26 |
| Piotroski F (quality) | 5 / 9 | 4 / 9 |
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The stronger value is highlighted per metric where one is strictly better on that single number; it is not an overall verdict on either company. For informational and research purposes only. Not investment advice. Not a recommendation to buy, sell, or hold any security. boothcheck is not a registered investment adviser. Past performance does not guarantee future results.